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Press Release
‘Cautious optimism’ characterises 2016 edition of leading fair for electronics parts, components, accessories and production technologies
25 October 2016 – The 20th edition of electronicAsia, which concluded on 16 October 2016, gave over 500 exhibitors the opportunity to engage with around 29,000 visitors. Jointly organised by MMI Asia Pte Ltd and the Hong Kong Trade Development Council (HKTDC), the four-day fair presented a diverse range of electronic components. Held concurrently with electronicAsia was the HKTDC Hong Kong Electronics Fair (Autumn Edition). Both fairs were held at the Hong Kong Convention and Exhibition Centre (HKCEC).
electronicAsia 2016 took place amidst the sluggish global economy. Nevertheless, a HKTDC-commissioned onsite survey, with an interview base of 1,052 exhibitors and buyers, showed 86% of respondents expecting overall sales to increase or remain unchanged, and 83% of responding buyers expecting retail prices to increase or remain unchanged. An increased number of respondents (over the 2015 survey) said they will be sourcing/selling more via Hong Kong in the year ahead.
Many electronicAsia 2016 exhibitors reported strong results and as a regular exhibitor Sung-Woong Yoon, director of Korea’s Dong Yang Electronics Co Ltd, said, “We are more concerned about the quality of buyers whom we are able to meet at this trade fair.” Dong Yang Electronics manufactures Thermal Links safety devices.
Yoon’s views were echoed by Kevin Huang, Marketing Dept. Manager for HY Electronic (Cayman) Limited, Taiwan. “electronicAsia never fails to bring new quality buyers to our company. The positive results which generated sales have explained HY Electronic (Cayman) Limited’s presence at every electronicAsia in Hong Kong.”
Murphy W.C. Cheung, General Manager, Global Sales & Marketing, Truly Semiconductors Ltd., Hong Kong, described electronicAsia as “a well-established platform drawing many international buyers”. The company highlighted its AMOLED production line, due to be operational in the fourth quarter of 2016. “This fair always opens new business opportunities, allowing us to establish good business contacts and find new buyers every year. At the same time, we are investing more capital to upgrade our production facilities to meet market needs. electronicAsia is an excellent place to promote products, find buyers and interact with industry players.”
Buyers were able to see a wide range of electronic components and production technologies. Brazilian buyer Carlos Antônio Rodrigues, came to electronicAsia to look for panel displays and motherboards for ATM machines on behalf of his company, Nitere. As a first-time visitor he was pleased to have found three potential suppliers on the first day.
Shawn Tennier is the purchasing director for TDL from Canada, which is an importer, wholesaler and distributor. His first experience of electronicAsia was positive. “I have found five new suppliers for security items, TV antennae and wireless HDMI signal devices and I will place orders for one container of products with each of the suppliers.”
A buyer who visits electronicAsia every year is Liew Choon Lian, Group Chairman & CEO of MDT Innovations Sdn Bhd, Malaysia. “MDT specialises in the design of IoT smart devices with particular focus on security systems as well as identity and mobility solutions. Our major markets include India, the Chinese mainland, Indonesia, Australia, Africa and ASEAN countries. I have found some business partners through the business matchings this year. Negotiation is underway with German exhibitor Creative Chips GmbH for a partnership on customised IC design. I have also got in touch with two Hong Kong companies to discuss cooperation in the outsourcing of Bluetooth module design for various applications and the customisation of value-added features in IoT solutions. The business matching meetings worked out very well. It’s a perfect matching for us.”
As well as being a prime marketplace, electronicAsia presented information sessions on hot topics, such as the WT, or Wearable Technologies session. One of the presenters was Christian Stammel, CEO, Wearable Technologies AG, Germany. The WT market, he said, was still in its early stages, despite the proliferation of smart watches and fitness bands. “We see a lot of activity being developed around our ears as well as smart glasses. In addition, the healthcare sector is going to be the biggest stake in the wearable market in the coming years.”
Stammel also commended the fair for its contribution to market development. “Trade fairs like this have a booster effect to the market’s development by putting people on stage or to the booth to showcase what they can offer. Companies can also use the fair to test the market and find out whether or not they are getting enough leads and interest for new products before they go to mass volume production.”
An event highlight on 15 October was a well-attended presentation on ‘The Rise in VR & AR Technologies’. Speaker Mr Alex Hou, Industry Analyst & Project Manager, IEK, Industrial Technology Research Institute, said “The rise in VR and AR technologies will make the world very different in the years to come.” The first wave, he said, would be VR-backed games with some two million VR game devices expected to come on stream in 2016, followed by special applications related to medical, educational, manufacturing and other activities in 2017. “The pace of applications for the more demanding and costly AR technology may be slower than that of VR. But it is certainly drawing extensive interest particularly in B2B applications now.”
The fair was the platform for a number of official product launches by pavilions and individual companies with buyers keenly interested in the Product Demo and Launch Pad sessions. electronicAsia also hosted a Buyer Forum to familiarise attendees with opportunities in the South American and European markets. The seminar programme included a presentation on ‘Latest Trends in Integrated Circuit’.
electronicAsia also provided opportunities for participants to interact at social occasions. The highlight was the Joint Networking Reception for both electronicAsia and HKTDC Hong Kong Electronics Fair (Autumn Edition). Held on 13 October, it gave participants the chance to meet and mingle in a relaxing environment. The Officiating guest was Mr Cheuk Wing Hing, JP, Permanent Secretary for Innovation and Technology, Innovation and Technology Bureau.
The 21st electronicAsia will take place in Hong Kong on 13 - 16 October 2017.
Media Enquiries:
Lindsey Wong – Hong Kong Trade Development Council
Tel: (852) 2240 4049
Email: lindsey.yt.wong@hktdc.org
Joanna Wong – MMI Asia Pte Ltd
Tel: (852) 2511 5199
Email: joanna@mmiasia.com.sg

About the HKTDC
The Hong Kong Trade Development Council (HKTDC) celebrates its 50th anniversary this year. The Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.
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About Messe München (MMI Asia Pte Ltd)
Messe München is one of the world´s leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held at Munich. In addition, Messe München organizes trade shows in Asia, Russia, South America and the Middle East. With a network of affiliates abroad – in Europe and in Asia – and over 60 foreign representatives, Messe München is actively serving over 100 countries. Messe München has a worldwide business network and serves Hong Kong through MMI Asia Pte Ltd (MMI Asia) in Singapore and its strategic base in Hong Kong. For further information, please visit: www.messe-muenchen.de.