Hong Kong International Film & TV Market (FILMART)
13-16 March 2017
Hong Kong FILMART – Asia’s Largest Entertainment Market
The Hong Kong International Film & TV Market (FILMART) is the annual entertainment market organised by the Hong Kong Trade Development Council (HKTDC). The 21st edition was held from 13-16 March 2017 at the Hong Kong Convention and Exhibition Centre.
FILMART has poised itself as the premium platform for cross-media and cross-industry platform for the entertainment business. The long-standing exhibition covers various aspects along the value chain which includes film financing, distribution, production, post-production, TV, digital entertainment, film & broadcasting equipment and also location shooting services.
Bigger Growth and Higher Internationality
FILMART’s international flavour was well reflected in the fair figures:
Springboard to the Lucrative Chinese Mainland Market
FILMART, here in Hong Kong, has its unique advantage – the market serves as a bridge between the East and the West. As the springboard to success, FILMART provides an excellent platform for industry players to tap on the gigantic market of the Chinese mainland.
On the other hand, our platform also serves as the place for Chinese filmmakers, televisioners and animation industry players to promote their productions to buyers from both mature and emerging markets, especially from Asia.
This year, we are very proud to have over 220 Chinese exhibitors, with new group pavilions from Fujian, Ningbo and Hunan, and repeated participation from our partners such as China Film Promotion International, China International TV Corporation, Capital Radio & TV Program Producers Association, National Foreign Culture Trade Base and also group pavilions from Guangdong, Guangzhou, Hangzhou and Shandong.
Thematic Features to Create Synergy Across the Industry
FILMART features a one-stop-shop concept to host various elements of the industry under one roof. Apart from film production and distribution, we have a significant portion of exhibitors with businesses related to TV, digital animation, professional equipment as well as post-production services.
Thematic Features were launched at FILMART 2017 to cope with the growing demand, including:
|- TV World|
TV has been a significant sector of FILMART. Jointly organised by the HKTDC and the Hong Kong Televisioners Association, we take pride for having FILMART as the prime trading platform for the TV industry. With its success in its debut in 2007, TV World took over 310 exhibiting companies with TV-related businesses in 2017.
In addition to substantial presence of the TV sector, events such as “TV World 2017 International Forum” and “TV World Screenings” were also organised to explore business opportunities for TV industry players.
Participated TV stations included leading players such as CCTV (Chinese mainland), TVBI (Hong Kong), PCCW Media Ltd. (Hong Kong), Fantastic TV (Hong Kong), Fuji TV (Japan), NHK (Japan), TBS (Japan), KBS (Korea), MBC (Korea), SBS (Korea), MediaCorp (Singapore), CTI TV(Taiwan), Eastern Broadcasting Co Ltd (Taiwan), MNC (Indonesia), ABS-CBN (Philippines) and many more.
|- Animation and Digital Entertainment World|
The highly acclaimed Animation and Digital Entertainment World returned with remarkable results. There were over 120 exhibitors from Cambodia, Canada, Chinese mainland, Hong Kong, France, India, Japan, South Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand, Ukraine and USA specialising in animation, digital post-production, digital effect, computer graphic, digital marketing and mobile Apps.
With the support from CreateHK, a government agency dedicated for the creative industries in Hong Kong, an experiential zone was also set up in the Hong Kong Animation and Digital Entertainment Pavilion to showcase the exhibitors’ creativities and excellence of services, which enabled FILMART visitors to experience the latest homegrown immersive VR technologies and content.
To facilitate industry’s development and foster business opportunities, various activities regarding the digital entertainment industry were organised, including the Digital Entertainment Summit, the Animation Conference as well as an industry networking reception held at the Hong Kong Animation and Digital Entertainment Pavilion.
- Documentary as a new theme
The inaugural documentary zone featured some 100 exhibitors from around the world including Canada, Chinese mainland, France, Germany, Hong Kong, Italy, Japan, Korea, Singapore, Taiwan and USA, which provided a perfect platform for the potential buyers to source documentary content under one roof.
To further highlight the theme and provide networking opportunities to the industry players, a thematic seminar and screenings were also held during FILMART.
|- Business of Intellectual Property Zone (BIP Zone)|
The Business of Intellectual Property Zone (BIP Zone) continued at FILMART in 2017, with an aim to promote the trade aspects of IP, especially buy-sell, monetization and licensing, for the film, TV and digital entertainment industries.
The zone provided professional consultancy services by industry service providers in protection of film and TV productions from IP infringement, facilitation of copyright trading and licensing worldwide, as well as IP enforcement services. Business matching and referral services were rendered during the fair to arrange consultation sessions both for exhibitors and buyers.
- Thematic Conferences and Countless Special Events
12 thematic conferences covering various focuses and topics were organised and drew close to 3,000 attendees.
Digital Entertainment and Animation:
Moreover, over 70 networking events, awards presentation and various xhibitors’ led press conferences were held to render participants extra networking opportunities. All these events allowed both exhibitors and visitors to mingle during the busy schedule at FILMART.
- Market Screenings
Over 300 screenings and 40 World & International Premieres were launched at FILMART’s Market Screenings which took place in onsite venues in HKCEC and offsite venues, namely UA Cine Times (Times Square, Causeway Bay) and the Hong Kong Art Centre’s Cinema. These screenings covered a wide range of genres from around the globe.
- HKIFF Industry Screenings @ FILMART (HIS)
HKTDC continued to collaborate with the Hong Kong International Film Festival Society (HKIFFS) this year to launch the HKIFF Industry Screenings (HIS) at FILMART.
HIS, as a special screening feature at FILMART brought new energy to the market by featuring the latest distinguished productions from Asia. This year, 35 films were screened, inspiring attendees with an appetite of Asian movies, such as “Vampire Cleanup Department” from Hong Kong, “The Summer is Gone” from Chinese mainland, “On the Beach at Night Alone” from South Korea and “Memoirs of a Murderer” from Japan.
|- Hong Kong-Asia Film Financing Forum (HAF)|
HAF, organised by the Hong Kong International Film Festival Society (HKIFFS) and co-organised by HKTDC and the Hong Kong Motion Picture Industry Association (MPIA), serves as a match-making platform for the film industry, helping commercially viable and promising film projects in Hong Kong and Asia locate financial and business support through co-productions or joint ventures.
Throughout the years, HAF has become one of the leading film-financing hubs in Asia held concurrently with FILMART. This year, 1,100 guests registered with HAF over the three days. Over 900 private business meetings and individual media interviews were arranged between financiers, delegates, media and filmmakers of the 33 selected film projects.
Statistically Proven Popularity
Over its twentieth-year of history, FILMART has grown from strength to strength, which is well reflected in its exhibitor and visitor numbers. Together with other concurrent events, FILMART continues to serve as the industry’s premier trading platform and Asia’s largest entertainment market.