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Fair Report

 

Hong Kong International Film & TV Market (FILMART)
14-17 March 2016
Fair Report

Hong Kong FILMART – Asia’s Largest Entertainment Market

 

The Hong Kong International Film & TV Market (FILMART) is the annual entertainment market organised by the Hong Kong Trade Development Council (HKTDC). The 20th 20th edition was held from 14-17 March 2016 at the Hong Kong Convention and Exhibition Centre.

FILMART has poised itself as the premium platform for cross-media and cross-industry platform for the entertainment business. The long-standing exhibition covers various aspects along the value chain which includes film financing, distribution, production, post-production, TV, digital entertainment, film & broadcasting equipment and also location shooting services.

 

Listed below are the Supporting Organisations for FILMART 2016:

  • Federation of Hong Kong Filmmakers
  • Hong Kong Chamber of Films
  • Hong Kong Digital Entertainment Association
  • Hong Kong Film Development Council
  • Hong Kong Motion Picture Industry Association Limited
  • Hong Kong Televisioners Association
  • Movie Producers and Distributors Association of Hong Kong

 

Bigger Growth and Higher Internationality

FILMART’s international flavour was well reflected in the fair figures:

  • 801 exhibitors from 37 countries and regions
  • A total number of 36 group pavilions, including first-time national pavilions from Macau, Middle East and Spain
  • Other returning pavilions from Canada, Chinese mainland, EU, France, India, Japan, Korea, Malaysia, Philippines, Russia, Singapore, Taiwan, United Kingdom and Vietnam etc.
  • Over 7,300 visitors from 60 countries and regions attended the market

 

Springboard to the Lucrative Chinese Mainland Market

FILMART, here in Hong Kong, has its unique advantage – the market serves as a bridge between the East and the West. As the springboard to success, FILMART provides an excellent platform for industry players to market products and service provisions to tap on the gigantic market in Chinese mainland.

On the other hand, or platform also serve as the place for Chinese filmmakers, televisioners and animation industry players to promote their products to buyers from both mature and emerging markets, especially from Asia.

This year, we are very proud to have over 200 Chinese exhibitors, with new group pavilions from Chongqing, and repeated participation from our partners such as China Film Promotion International, China International TV Corporation, Capital Radio & TV Program Producers Association and also group pavilions from Guangdong, Hangzhou, Shanghai, Sichuan and Shandong.

 

 

Thematic Features to Create Synergy Across the Industry

FILMART features a one-stop-shop concept to host various elements of the industry under one roof. Apart of film production and distribution, we have a significant portion of exhibitors with businesses related to TV, digital animation, professional equipment as well as post-production services.

 

 

- TV World TV World

TV is a significant sector of FILMART. Jointly organised by the HKTDC and the Hong Kong Televisioners Association, we take pride for having FILMART as the prime trading platform for the TV industry. With its success in its debut in 2007, TV World took over 370 exhibiting companies with TV-related businesses in the 2016 fair.

In addition to substantial presence of the TV sector, events such as “TV World 2016 International Forum” and “TV World Screenings” were also organised to explore business opportunities for TV industry players.

TV stations include leading players such as CCTV (Chinese mainland), , TVBI (Hong Kong), PCCW Media Ltd. (Hong Kong), TBS (Japan), Hokkaido Broadcasting Co.,Ltd. (Japan), KBS (Korea), MBC (Korea), MediaCorp (Singapore), Eastern Broadcasting Co Ltd (Taiwan), ABS-CBN (Philippines) and many more.

 

 

- Animation and Digital Entertainment World

The highly acclaimed Animation and Digital Entertainment World returned with remarkable results. There were over 200 exhibitors from Canada, Chinese mainland, Hong Kong, France, India, Japan, South Korea, Macau, Malaysia, Russia, Singapore, Spain, Taiwan, Ukraine and USA specialising in animation, digital post-production, digital effect, computer graphic, digital marketing and mobile Apps.

Various activities regarding the digital entertainment industry have been organised to facilitate industry’s development and foster business opportunities.

Highlights include the Digital Entertainment Summit, the Animation Conference as well as an industry networking reception held at the Hong Kong Animation and Digital Entertainment Pavilion, etc.

 

 

- Locations World

Locations World has provided a platform where international film commissions and film offices may interact with industry players from film, TV and advertising industries, and promoting the benefits and incentives of filming in their respective locations to decision makers.

This year, we are pleased to welcome participation from Canada, Cambodia, France, Japan, Macau, South Korea, Taiwan, Thailand, the Philippines etc.

 

 

- Business of Intellectual Property Zone (BIP Zone) Business of Intellectual Property Zone

The Business of Intellectual Property Zone (BIP Zone) continues at FILMART in 2016, with an aim to promote the trade aspects of IP, especially buy-sell, monetization and licensing, for the film, TV and digital entertainment industries.

The zone provides professional consultancy services by industry service providers in protection of film and TV productions from IP infringement, facilitation of copyright trading and licensing worldwide, as well as IP enforcement services. Business matching and referral services were rendered during the fair to arrange consultation sessions both for exhibitors and buyers.

 

 

- Thematic Conferences and Countless Special Events

During the market, a variety of thematic conferences also took place, with various focuses and topics:

 

Film:

  • From the Local to the Global: In Conversation with Producers From Around the World
  • International Opportunities Brought by China's Film Industry's Globalization

TV:

  • “Belt & Road” Business Opportunities for the Global TV Industry

Animation & Digital Entertainment:

  • How Can a Small/Medium Size Animation Studio be Successful in the Global Market?
  • Expert Dialogues: How to Present Ideas in the Digital Era

 

FILMART also collaborated with the Producers’ Guild of America (PGA) to organise a panel discussion session on “Building a Blockbuster Franchise: IP, Brands, Story and Audience”, featuring producers of top Hollywood Films during FILMART, and was well received by audience worldwide.

Moreover, over 70 networking events, awards presentation and various exhibitors’ led press conferences were held to give participants extra networking opportunities. All these events allow both exhibitors and visitors to mingle after a busy day at FILMART.

 

 

- Market Screenings

Around 400 screenings and 50 World & International Premieres were screened at FILMART’s Market Screenings which took place in onsite venues in HKCEC and offsite venues, namely UA Cine Times (Times Square, Causeway Bay) and agnes b CINEMA! in the Hong Kong Arts Centre. These screenings covered a wide range of genres from around the globe.

 

 

- HKIFF Industry Screenings @ FILMART (HIS)

HKTDC continued to collaborate with the Hong Kong International Film Festival Society (HKIFFS) this year to launch the HKIFF Industry Screenings (HIS) at FILMART.

HIS brought new energy as a special screening feature at FILMART, providing the best platform for industry players with the latest distinguished productions from Asia. This year, 30 films were screened, inspiring attendees with an appetite of Asian movies, such as “The Mobfather” from Hong Kong, “Crosscurrent” from Chinese mainland and “Creepy” from Japan.

 

 

- Hong Kong-Asia Film Financing Forum (HAF) Hong Kong-Asia Film Financing Forum

Held concurrently with FILMART, HAF was organised by the Hong Kong International Film Festival Society (HKIFFS) and co-organised by HKTDC, and the Hong Kong Motion Picture Industry Association (MPIA) from 14-16 March.

HAF serves as a match-making platform for the film industry, helping commercially viable and promising film projects in Hong Kong and Asia locate financial and business support through co-productions or joint ventures.

Throughout the years, HAF has become one of the leading film-financing hubs in Asia. This year, 1,054 guests registered with HAF over the three days. Over 900 private business meetings and individual media interviews were arranged between financiers, delegates, media and filmmakers of the 31 selected film projects.

 

 

Statistically Proven Popularity

Over its twentieth-year of history, FILMART has grown from strength to strength, which is well reflected in its exhibitor and visitor numbers. Together with other concurrent events, FILMART continues to serve as the industry’s premier trading platform and Asia’s largest entertainment market.

The 21st edition of FILMART will be held from 13-16 March 2017 at the Hong Kong Convention and Exhibition Centre. Save the date now!