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Ways to expand your franchise business to Asia and Mainland China
Hong Kong may consider importing overseas franchise brands to Hong Kong as a base, polish it’s operation and services to suit local needs, then further expand to Mainland China when the business is mature. It is the perfect way to reduce risk. Successful examples Yoshinoya and Ajisen Ramen.
Many developed brands with quality designs may expand to Mainland China market using franchising models by appointing area developer in various regions. It is one of the fastest way to expand network and increase brand awareness. Successful cases include Belle and Chow Tai Fok.
Asian market is hunger for new business concepts and ideas. Hong Kong product and services with local flavor are well accepted. It is wise to explore franchising business model to expand Asian and Mainland China markets with help of franchising intermediary and agents.