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Fair at a Glance
Result-oriented and intelligence-driven platforms to meet your needs and expectations
The booming and affluent Asian consumer has become more brand conscious than ever. It provides an unmatched opportunity to brands owners, licensing agents, manufacturers, traders and retailers for extending their brands, expanding their markets, as well as enhancing their services and merchandises through licensing. Professional services providers are also benefited to the IP-trading activities involved in licensing. The HKTDC Hong Kong International Licensing Show (HKILS) - 2nd largest show of its kind in the world and the largest in Asia, is an effective marketing platform for you to capitalise on the fastest growing Asian licensing opportunity.
Highlight of the show 2018
More than 388 Exhibitors with over 1,000 Brands & Properties
  • Art & Culture
  • Education & Entertainment
  • Fashion & Lifestyle
  • Food & Beverage
  • Gaming & Interactive
  • IP & Trading
  • Sports
More than 22,500 Quality Worldwide Buyers
  • Retailers & Chains
  • Licensees / Manufacturers
  • Licensors / Brand Owners
  • Licensing Agents
  • Distributors / Wholesalers / Importers
  • Advertising / Design Agency
  • Marketing Agency
  • Professionals / Consultants
Spotlight Events
Asian Licensing Conference (ALC) is a leading international licensing conference focused on this promising Asian market. As the largest annual event of its kind in Asia, the conference allows participants to identify Asian opportunities, exchange market insights and expand business contacts. Last year, the conference featured the growing potential of Asian markets, emerging opportunities in China and the hottest trends in fashion, play & learn, lifestyle and retail licensing. Around 30 renowned speakers representing top global brands shared their insights at the two-day conference, which was well received by over 1,500 participants. For more information, please visit: www.hktdc.com/asianlicensingconference




Concurrent Events
Added attractions in related business areas take place at the same time and place, ensuring that even more buyers are drawn to this fair. Concurrent events are the HKTDC Hong Kong Toys & Games Fair, the Hong Kong International Stationery Fair and the HKTDC Hong Kong Baby Products Fair 2018.

Act now!
Give your business a boost by taking part in this growing and influential event. Don't delay - book your exhibiting space at the Hong Kong International Licensing Show 2019 today.

Why Hong Kong International Licensing Show?
Asia's Largest Licensing Show:
More than 22,500 visitors from 108 countries and regions
Over 380 worldwide exhibitors from 11 countries and regions
What did the participants say:

“The Chinese mainland licensing marketing is booming. I anticipate that it will surpass Japan to become Asia’s largest licensing market by 2020. Therefore, The Chinese mainland is a market not to be overlooked.”
Charles Riotto
President, LIMA

“Hong Kong has always been the window of Chinese mainland to the world, hence Care Bear’s licensing agents have participated in the show several times and they were able to build business relationships here at the show.”
Janice Ross
Business Development & Head of Global Licensing, American Greetings

“My main message here today was that the Asian licensing market is the fastest growing and most exciting one in the world. For Rovio, this is extremely important.”
Alex Lambeek
Chief Commercial Officer, Rovio Entertainment Ltd.

“Every year we would participate at the Hong Kong International Licensing show to present our new IPs, characters and animations to the visitors from Asia and around the world. This licensing show is a vital platform for us to face and communicate with our clients and potential partners.”
Daisy Shang
Chief Commercial Officer, Rovio Entertainment Ltd.

“The Licensing Show features a wide range of brands, making it the ideal platform for us to meet with potential business partners.”
Galen Gao
Agency Leader, JD.com

“Many quality visitors could be found in the licensing show this year. Among these visitors, we have met quite a lot of potential buyers, and one of which is a renowned agency of electrical appliances. They are very interested to cross-over with our Hong Kong home-grown characters with their electrical appliances for enhance their product attractiveness.”
Stanley Yeung
CEO, Brands United Limited


Manage your participation - with just a click


Our online service, Exhibitor Online Platform (EOP), makes managing your exhibition-related matters convenient, quick and efficient.

  • Submit booth application online, with immediate acknowledgement from HKTDC
  • Track application status and update information online anywhere, anytime
  • Receive fair-related information and reminders in timely fashion
Act now, apply online at www.hktdc.com/hklicensingshow
Online Promotions
Using hktdc.com, HKTDC Online Marketplace, means you don't have to wait until the next fair to promote your products. To find out more, visit www.hktdc.com, email supplier@hktdc.org or call (852) 1830 668.