Thank you for your long support to the Premier Asian Licensing Awards (the “PALA”) throughout the years.
The PALA is one of the annually held events for Hong Kong’s licensing industry aiming to acclaim the outstanding achievements in the Asian licensing industry and recognise the innovative licensed projects, brands, products and promotions. Having run 8 editions at the HKTDC Hong Kong International Licensing Show, the PALA is well received among industry players and has achieved various objectives set at its launch. It is thus right time the PALA to be reviewed for good against industry views and current needs. We shall always welcome your opinions.
As for the Hong Kong International Licensing Conference, which is now renamed as the Asian Licensing Conference, we would continue to devote more and more resources to build it as the leading licensing conference in the fast-growing Asia-Pacific region.