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Hong Kong International Printing & Packaging Fair Attracts Cross-industry Buyers
New Products Zones and Seminars Caters to Industry Needs
 
20 April, 2017- The Hong Kong International Printing & Packaging Fair will stage its 12th edition later this month from 27 to 30 April at the Asia-World Expo. Jointly organised by the Hong Kong Trade Development Council (HKTDC) and the CIEC Exhibition Company (HK) Limited, the fair is expecting over 440 companies from 8 countries and regions to showcase their latest printing and packaging services, consumables and devices to cross-industry buyers.
 
For the sake of buyers’ effective sourcing experience, the fair is divided into ten thematic zones, in which exhibitors can obtain maximum exposure in their area of expertise. Some of the zones include Digital Printing & 3D Printing, Food & Beverage Packaging Solutions, Green Printing & Packaging Solutions, Packaging Services, Printing Consumables & Packaging Materials, Printing & Packaging Equipment and Printing Services.
 
High-end Packaging
As the global luxury market remains exuberant, packaging has become an increasingly inextricable part of the overall marketing value of a product. Considering the distinctive needs in the quality of packaging materials and artistry of packaging design of premium goods, the well-received De Luxe Zone will return this year to encompass high-quality printing and packaging products and services. For instance, Man Sang Envelope Manufacturing Co Ltd will exhibit its professional printing technologies and packaging products like their exquisite vintage cosmetic packing collection which applied cool printing effect with foiling details.
 
Display Solutions for Retailers
Point-of-sale displays have always been pivitol to retail success. The debut Innovative Retail Display Solutions zone is put forward this year to introduce an array of paper display racks, visual merchandising and smart shelf solutions for retailers. ATRG Optoelectronics Co Ltd who specialises in developing different kinds of electronic display products will exhibit its category management & promotion LED shelf lighting. Rather than adopting the traditional “down-lighting” which lights up the shelf space, their lighting system uses the “up-lighting” method that lights up the product packages directly to capture the eyeballs of discerning consumers.
 
Printing and Packaging for the Fashion Industry
Another featured new zone, Printing and Packaging Solutions for Fashion & Accessories zone is set to present particular printing and packaging solutions catering to the fashion industry, such as textile printing machines, labels, tags and ribbons. A seminar on digital textile printing will be also be organised at the fair. Local exhibitor 1A Manufacturing Ltd will be displaying at the fair their printing technologies that can be applied to various materials like polyester, cotton and synthetic leather. Bringing along products such as digital printed handbags and pouches, they will also demonstrate how digital dye sublimation printing was adopted, letting the ink becoming part of the structure of the material to enhance colour fastness.
 
Designs, Printing and Packaging
Printing, packaging and design are largely intertwined when it comes to delivering design concepts; whether or not the product attributes can be accentuated hinges largely on how well they collaborate. One good example is that local design brand Chocolate Rain collaborates with the well-established Wide Ocean Printing Co., Limited on the creation of its new stationery and gift packaging collection with unique design and exquisite craftsmanship. Items include a variety of red packets, paper bags, notebooks and gift boxes. On the other hand, Shanghai Printing Group Co. Ltd who specialises in the design and manufacturing of cultural and creative products will bring along its DuPont paper book light which boasts itself in a fan shape after unfolding. It has a well-proportioned natural texture, appears magnificent under a warm hue, and will look like a book after closing up again, gathering the good traits of handiness, high-illumination and tenacity all-in-one.
 
Seminars to Unveil Latest Industry Trends and Developments
Aside from being a quality trade platform, Printing & Packaging fair serves as a golden opportunity for industry players for information exchange. Industry experts will be invited to a series of seminars during the fair to share on the latest industry trends and developments. With brand building being a prominent topic, the fair brings together representatives from the French design and strategy consulting agency, Centdegrés, who worked for luxury brands such as Cartier and Hermès on packaging designs to talk about the latest packaging trends in the high-end industry and local branding and communications consultancy, Reaction, to speak about brand building through food packaging. And with thousands of products launched onto the market every day, personalisation has brought considerable effect to the packaging industry to cater to consumers’ specific needs. Representatives from the printing industry expert, Konica Minolta Business Solutions (HK) Ltd, and Packmage Technology Co. Ltd, who invented a fully automated printing and packaging order management system, will be present to share insights on how to make one’s brand talk with customised packaging.
 
Concurrently held at the Hong Kong Convention and Exhibition Centre is the world’s largest gift event, the 32nd HKTDC Hong Kong Gifts & Premium Fair, providing cross-sourcing opportunities for buyers. For more information, please visit http://www.hktdc.com/fair/hkgiftspremiumfair-en
 
Fair Websites: http://www.hktdc.com/fair/hkprintpackfair-en
 
Media Enquiries
HKTDC's Exhibitions Department
Bertha Chan
Tel: (852) 2240 4969
Email: bertha.ck.chan@hktdc.org
 
Photo Download
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Man Sang Envelope Manufacturing Co Ltd
Zone: De Luxe Zone
Booth no.: 3-A02
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Wide Ocean Printing Co., Limited
Zone: De Luxe Zone
Booth no.: 3-D01
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Printing Services
Zone: Printing Service
Booth No.: 3-F06
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ATRG Optoelectronics Co Ltd
Zone: Innovative Retail Display Solutions
Booth No. : 6-F18
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1A Manufacturing Ltd
Zone: Printing & Packaging Solutions for Fashion & Accessories
Booth no.: 6-E01
 

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.
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