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Market Insights

Media Experts’ Insight

With the emergence of AR and VR technology, the stationery industry is becoming digitalised. The Hans Sketch Book can turn something you draw in the real world into animated graphic on digital screen. We have also identified a variety of DIY, personalised, environmentally conscious and dissolvable products in the fair, which are the dominant trends in the industry.”
Yang Ying Qi & Li Yi Meng, Editors, IOS (International Office Supplies), Chinese mainland.

Hans Sketch Book
Booth: 5B-E03
Holiday Card
Ditto Ditto Limited
Booth: 5B-A07
Water-soluble Chalk
Shenzhen Shangqiu Technology Co., Ltd.
Booth: 5B-C42

“HKISF for me is very interesting because every year there are new and original products that really attract my attention. The latest trends in the stationery market are digitalisation and personalisation. This year I found that the Flexbox by Inozto from Sanki Pioneer Limited is a great idea, it is designed to help manage the little things on your desk. Another amazing product is the “Scrimemo” from Shenzhen POLICRAL Science & Technology Co., Ltd, an inventive and eco-friendly whiteboard that uses an LCD screen and can be written on approximately 100,000 times, equal to 8 tons of paper, saving 56 mature trees and 800 cubic metres of water.”
Colin Charles Ball, The Office Times

Flexbox by Inozto 
Sanki Pioneer Limited 
Booth: 5B-A05
Shenzhen POLICRAL Science & Technology Co., Ltd
Booth: 5B-D34

“In the stationery industry, DIY items are becoming more popular. Green, eco-friendly and recycled products are also trending. In the future, it is very important to build up business cooperation with related industries in order to stay competitive in the market.”
Koji Fukuchi, Editor, BUNGU TO JIMUKI (Nichima)

PU Book Cover (Coating)
Qingdao Toproad Trading Co., Ltd.
Spray Colour Pen
Many Group Company
Booth: 5B-C38

Seminar Speakers’ Insight

Plato Wai, Business Development Manager, SHOPLINE Leo Lau, Co-founder, ConnectAR
In the seminar on “Marketing Your Stationery Business in the Digital Age”, digital marketing specialists Plato Wai and Leo Lau discussed the very latest e-commerce trends, under a digitalised era, online advertising and O2O (Online To Offline) promotions are the key factors to boost your business.

Ali Moosa, ArtPick Manager, Kubrick CL Lam, Creative Director, green & associates
In the seminar on “Looking into Stationery Design Trends”, two experienced design experts Ali Moosa and CL Lam, shared their perspectives on the upcoming trends in stationery design, in which being innovative, artistic and environmentally conscious are of upmost importance.

Buyers’ Insight

Buyers form Asia (Indonesia, Taiwan and Thailand) and Middle East (Turkey, UAE) recognised that DIY stationery, personalised stationery and eco-friendly stationery (e.g. wooden and bamboo pens, organic-recycled paper stationery products) are the market trends.

Latin American buyers (Argentina and Brazil) believed that increased spending on private parties as a result of growing emphasis on smart socialising drives demand for party supplies with fun prints such as invitation cards, stickers and pens.