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Exhibitors' and Buyers' Comments

Empowered with decades of experience and expertise in organising trade exhibitions, the Hong Kong Trade Development Council (HKTDC) is reputed internationally for its outstanding performance.

 

Our trade exhibitions have been the distinctive platforms where both exhibitors and buyers alike explore business opportunities. At HKTDC's world-class events where buyers and exhibitors from different countries and regions converge, our comfortable and convenient venue provides the perfect venue where they can negotiate business, exchange the latest market intelligence, and establish business contacts.

 

The HKTDC sincerely invites you to join this exhibition, to explore the way to success.

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Exhibitors' Comments Buyers' Comments

 

Exhibitors' Comments

 

“Tea companies from Hunan Province have been staunch supporters of Hong Kong International Tea Fair over the years. We’ve organised a Hunan pavilion here since the fair’s inauguration to promote various tea products. Many tea companies and producers have gathered here this year to showcase our rich offerings. Our black tea is especially famous among consumers. A number of our exhibitors are participating in this fair for the first time. Among them are China Tea (Hunan) Co., Ltd. and Hunan Qujiang Baopian Tea Company Ltd. Both offer some premium black tea for customers. Buyers are showing great interest in our teas. This fair is much more than a showcase with a mix of tea tasting and related activities to facilitate exchanges. It serves as an effective bridge to reach out to buyers and develop business worldwide.”
He Jian, Chairman, China Council for the Promotion of International Trade Hunan Sub-Council, the Chinese mainland

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“We have been participating in Hong Kong International Tea Fair over the years. The exhibition always attracts a good number of international buyers offering a great opportunity for tea companies and producers to grow business. A total of 11 companies from Sri Lanka have joined us here to promote various Ceylon tea products meeting different tastes and preferences. Hong Kong is an important market for us and this fair provides a perfect foothold to expand into the Chinese mainland. We expect continuous growth of Ceylon tea sales in both markets. The buyers’ feedback has been very positive. We’ve met some Hong Kong customers shortly after the fair opened and they really love our tea. This fair is one of the major trade events in our calendar every year. We are launching a global marketing campaign for Ceylon tea this year and the Hong Kong fair forms a crucial part of the promotional drive.”
Anura Siriwardhana, Director General, Sri Lanka Tea Board, Ministry of Plantation Industries, Sri Lanka

“We see strong interest in Japanese tea and Hong Kong International Tea Fair is definitely a good meeting place to promote our products. The Japanese pavilion at the fair has been significantly increased this year with a total of 15 companies and industry associations gathering here to explore business opportunities. We are keen to make more people understand our tea and to promote the Japanese tea culture through the exhibition. Besides the setting up of a tea house, a series of demonstrations and activities are arranged to enliven the atmosphere here. We are pleased to see so many visitors approach our booths. They really appreciate and love our tea. The responses from buyers are positive. Our participating companies have met with many customers including buyers from Hong Kong, the Chinese mainland, Australian and USA. The number of Chinese mainland buyers has obviously increased, indicating that more and more people love drinking Japanese tea. That really helps the expansion of Japanese tea companies who are eager to grow presence in the Chinese mainland and overseas markets. Hong Kong is such a convenient place to do business. We anticipate expanding further the scale of our exhibition next year.”
Ryoichi Ito, Director General, JETRO Hong Kong, Japan External Trade Organization, Japan

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“Hong Kong International Tea Fair is a prominent trade show in promoting business opportunities worldwide as well as Hong Kong’s tea culture. The success of this exhibition with the organisation of the International KamCha Competition has effectively raised the profile of Hong Kong-style milk tea, which is now on the list of intangible culture heritage in Hong Kong. The uniqueness of our milk tea makes it an integral part of the local dining culture and has gained recognition internationally. Many people in foreign countries also love Hong Kong-style milk tea. This fair continues to gain pace as we see more exhibitors joining us to showcase their products. For instance, we’ve witnessed more exhibitors from Sri Lanka joining the exhibition this year. Their Ceylon teas are very suitable for making Hong Kong-style milk tea. With dedicated efforts and commitment to excel through the exhibition, we anticipate our tea culture and Hong Kong-style milk tea will acquire even more interest in the region and worldwide.”
Simon Wong, Chairman, Association of Coffee and Tea of Hong Kong, Hong Kong

“We have brought tea enterprises from Nanping City of Fujian Province to participate in this year’s Hong Kong International Tea Fair. Our enterprises are showcasing a great variety of teas from Wuyi mountains of Fujian to Hong Kong and international customers. We are particularly interested in expanding our sales in the Hong Kong market. It’s a good opportunity to meet and exchange with consumers when the fair is open to the public visitors. We are pleased to be here promoting our products and getting new business. This fair is well organised. HKTDC has invested a lot of resources to help exhibitors and make it successful. We anticipate the fair to grow continuously for us to exchange with industry players and expand business together.”
He Yong, Delegate of The Chinese People’s Political Consultative Conference in Nanping City, Fujian Province, Chinese mainland

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“Hong Kong International Tea Fair is an excellent trading platform to promote our tea products from Sichuan Province to buyers from all over the world. Many tea enterprises from Sichuan have joined us to showcase a wide range of teas in our pavilion this year. This is our fourth-year participation in the fair. We’ve launched a major branding campaign under the title of ‘Tian Fu Long Ya’ to increase appeal and raise our profile. Our enterprises found the exhibition very successful and useful in reaching out to buyers worldwide, including customers from Hong Kong, Southeast Asia, USA and Europe. The fair has reaped encouraging results over the years. We’ve met many serious and professional buyers from different places. The exhibition is getting better and better each year.”
Duan Xin You, Director, The General Center for Popularizing Horticultural Crops Technique of Sichuan Province, the Chinese mainland

“In business for 15 years, we produce a selection of good quality Tieguanyin tea in Anxi County of Fujian. Our tea farm spans an area of 1,000 mu boasting high maintain climate and red soil for tea plantation. This is our first participation in Hong Kong International Tea Fair to meet international customers and find distributors. A Hong Kong company is now negotiating to distribute our brand Tianxianghun. We’ve met a number of buyers from many places including Hong Kong, the Chinese mainland and Japan. We value the relationship with customers and offer transparent price lists for different grades of our tea products. Buyers can easily select what they want to do business. This fair has generated some good interest and the results are in line with our expectations.”
Zhan Guo Zhen, Director, Anxi County Tianxianghun Tea Professional Cooperatives, the Chinese mainland

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Buyers' Comments

 

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“We specialise in tea training and tea education in Australia. We are also engaged in the wholesale business of tea products and sell our own range of herbal and blended teas. This is my first visit to Hong Kong International Tea Fair. This is one of the best organised fairs I’ve ever attended. The exhibition stands and displays are nicely set. It’s so easy to get around at the fairground and the organiser offers a lot of support. So far, I’ve found five or six potential suppliers from the Chinese mainland, Japan and Mauritius for various items. We will discuss further to establish business relationship. I expect to spend A$30,000 initially for different tea products upon successful negotiations. This is a good fair with a rich variety of exhibits and offers a great opportunity to meet industry players from different parts of the world. I expect the fair to grow bigger and bigger in the years to come.” 
Sharyn Johnston, Founder, Australian Tea Masters, Australia


“Dreiheit House is a brand management company and represents Tea Forte exclusively in the Asian region. We strive to revolutionise the way of tea consumption and works vigorously to add value to tea blending and tasting. This is my first visit to Hong Kong International Tea Fair. I met a number of exhibitors through the business matching service in the first day of exhibition. The meetings proved to be fruitful. So far, I’ve identified eight Japanese exhibitors to discuss further for the supply of green teas. I still have some meetings to attend. I look forward to finding some Chinese mainland suppliers for oolong tea. It is too early to estimate the potential amount of orders that will be subject to product specifications and negotiations. I am also looking around for tea ware and accessories to offer total solutions for customers. The zoning of the fair has been nicely thought out with excellent services. The organiser has done a good job.”
Gigi Ng, Director, Business Development, Dreiheit House International Pte Ltd, Singapore

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“Mittal Teas specialises in the sale of tea products in India. Apart from Indian teas, we are expanding our business in Chinese teas as an increasing number of Indian consumers want to try different tea flavours. This is my first visit to Hong Kong International Tea Fair. I am most interested in green teas from the Chinese mainland including Longjing tea, Oolong, Tieguanyin and Puer. I’ve found a tea supplier from Jiangxi Province who produces black tea, green tea and Oolong. We will examine their tea quality further before concluding a deal with them. The initial order will involve up to 1,000 kg of tea products. I’ve established contacts with another 10 tea producers from the Chinese mainland to explore business development. This is a good fair featuring a diversity of exhibitors, especially tea producers from the Chinese mainland, Taiwan, Japan and Korea.”
Vikram Mittal, Owner, Mittal Teas, India

“T. Choithram operates the largest supermarket chain in Dubai. At present, we source tea products mainly from Kenya, Uganda, Rwanda, Vietnam and the Chinese mainland. We are expanding our business in green teas which are increasingly sought after by health-conscious consumers. We intend to launch our green tea brand in one year’s time. This is the third year I’ve visited Hong Kong International Tea Fair. It’s a good show with a vibrant atmosphere. I’ve identified three Chinese mainland exhibitors from Yunnan Province for organic green tea. Currently, I am discussing with one of them for cooperation and the initial order is expected to involve a 20-foot container of green tea. This fair offers a good spread of products and some strong companies in the tea business. Everything has been well organised here.”
Manohar Hemrajani, Manager, T. Choithram & Sons LLC, UAE

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“El-Gawhara is a conglomerated engaged in the production and distribution of tea, potato chips, snacks, biscuits and food products in Egypt. In business since 1979, we have about 8,000 employees now. I am visiting both Hong Kong International Tea Fair and the Food Expo to find new suppliers. So far, I’ve found a green tea supplier from Hunan Province of the Chinese mainland. I am placing an order worth US$100,000 involving two containers of teas. The search is still on for more tea suppliers. At the Food Expo, I am in talks with three Indonesian exhibitors for coffee, chocolate compound and coconut items. We will get some samples to examine their quality and acquire pricing details for further negotiation. The organiser has done a great job in running the fairs professionally. There are a lot to see and choose from.”
Emad El-Sayyad, Manager of Foreign Relations & Contracts, El-Gawhara Group, Egypt


“In business for nearly 30 years, Dong Jyue is one of the biggest tea companies in Taiwan. We are engaged in the import, export and production of tea products with advanced packing and blending facilities. We boast a 70% market share of tea consumption in Taiwan’s dining industry, with popular products like filtered teabags, loose teas in cans and flavored teabags. This is our first visit to Hong Kong International Tea Fair. We’ve found several potential tea suppliers including two exhibitors from Kenya and India for black teas and a Japanese exhibitor for Sencha tea. A Korean exhibitor’s jams look also suitable for the making of flavored teas. At presence, we source tea-related raw materials from 15 countries around the world. The Hong Kong fair offers an alternative to explore opportunities. This is an international exhibition providing a good mix of tea products.”
Brian Yu, Business Development Manager, Dong Jyue Co., Ltd, Taiwan

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