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Press Release
HKTDC Hong Kong Toys & Games Fair 2018
Largest Toys Fair in Asia to Unveil Latest Market Trends

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18 October 2017HKTDC Hong Kong Toys & Games Fair will be staged at the Hong Kong Convention and Exhibition Centre from 8-11 January 2018. As the largest fair of its kind in Asia and the second largest in the world, the Toys & Games Fair is expecting to welcome more than 2,000 global exhibitors to showcase a wide variety of products ranging from traditional toys to high-tech games, from famed names to emerging brands. In 2017, the fair has attracted over 46,000 buyers from 126 countries and regions.

In the first half of 2017, Hong Kong’s exports of toys and games reached USD 2.7 billion, increased by 26% year-on-year, with significant growth recorded in some key markets including the EU (up 58%), the US (up 9%) and the Chinese mainland (up 36%). Taken together with re-exports, Hong Kong is the world's second largest toy exporter.
Benjamin Chau, Deputy Executive Director, HKTDC, said, “As the largest fair of its kind in Asia, the Hong Kong Toys & Games Fair will enter its 44th edition in 2018. It is the very first trade event for the new year, offering an ideal one-stop platform for trade buyers to preview the product trends in the coming year.”  
Wide Range of Exhibits on Display
To facilitate buyers’ sourcing needs, the fair will feature a number of product zones including the Smart-Tech Toys zone, which will showcase high-tech toys and games applying innovative technologies, such as products operated via mobile apps, or incorporated with the latest VR, AR and MR technologies. As the demand for STEAM toys grows, the STEAM Toys Products Display will return in 2018. Along with the related products to be introduced by exhibitors at the fair, it will help visitors check out the latest educational toys and games to meet with their market trends.
Also returning in the upcoming edition will be the Pet Toys and Fireworks zones. Pet Toys zone will feature toys and daily supplies for pets, while the Fireworks zone will introduce display shells, firecrackers, toy fireworks as well as stage fireworks suitable for use in different events.
Kidult World will highlight toys targeting at grown-ups, including hobby goods, models & figurines, magic items and action & war game items.
The signature Brand Name Gallery will gather over 200 renowned brands including 4M, Eastcolight, Hape, Intex, SOAP STUDIO, TINY andWELLY, offering branded toys and games of high quality and safety standard.
The fair will feature six group pavilions to present products from around the world, including the Chinese mainland, Korea, Spain, Taiwan, the UK, together with the “World of Toys” pavilion featuring mainly European exhibitors, which will return for the 10th consecutive year.
Diversified Events to Facilitate Information Exchange
In addition to the exciting line-up of products for suppliers and buyers to explore trading opportunities, there will be a series of events for visitors to keep abreast of the latest developments in the industry and strengthen their networks. On the second day of the fair (9 January 2018), there will be the Hong Kong Toys Industry Conference 2018 featuring heavyweight speakers to share their insights on key global and regional trends shaping the toys industry.
To highlight toys and baby products of superb design, innovation and quality, the Hong Kong Toys and Baby Products Awards will be launched again in 2018. Judging is based on innovation, functionally and safety, marketability as well as environmental friendliness. The results will be announced during fair period with awarded entries on display.
Crossover Business Opportunities
Held concurrently with the HKTDC Hong Kong Toys & Games Fair will be the HKTDC Hong Kong Baby Products Fair, Hong Kong International Stationery Fair and HKTDC Hong Kong International Licensing Show. The four fairs will provide abundant trading opportunities and good potential for crossover business activities among the participants from various sectors.
Fair Websites
HKTDC Hong Kong Toys and Games Fair – http://www.hktdc.com/hktoyfair
HKTDC Hong Kong Baby Products Fair – http://www.hktdc.com/hkbabyfair
Hong Kong International Stationery Fair – http://www.hkstationeryfair.com
HKTDC Hong Kong International Licensing Show – http://www.hktdc.com/hklicensingshow
Media Enquiries
HKTDC's Exhibitions Department
Lindsey Wong
Tel: (852) 2240 4049
Email: lindsey.yt.wong@hktdc.org


About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus.
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