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Celebrating Fine Watchmaking

Mechanical watches have been around for more than half a millennium, and although they are no longer the only time-telling devices available, they are still sought-after, worn and appreciated by watch enthusiasts every day and in every place. Some of the finer examples of the genre are even treated as family heirlooms to be passed down through the generations. The reason? Watchmaking is a technical craft that involves mechanical ingenuity and engineering of the utmost precision. It is also an art that manifests beauty and enriches lives.

Thirteen of the world’s most prestigious watch brands are gathered here at World Brand Piazza to offer visitors an exclusive opportunity to appreciate their finest mechanical and artistic creations. They are Blancpain, Breguet, Chopard, CORUM, DeWitt, FRANCK MULLER, Glashütte Original, Jacob & Co., Jaquet Droz, JUVENIA, Montblanc, Piaget and Zenith.