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Press Release
Hong Kong Wine & Spirits Fair Draws to Successful Close
Strong Asian Market Potential Uncorked
12 November 2017 – The 10th edition of the Hong Kong International Wine & Spirits Fair concluded yesterday (11 November). The fair, organised by the Hong Kong Trade Development Council (HKTDC), was held from 9 to 11 November at the Hong Kong Convention and Exhibition Centre. A total of 1,070 exhibitors from 38 countries and regions presented exquisite wines from around the world.
Nearly 20,000 trade buyers from 70 countries and regions attended the three-day Wine & Spirits Fair, up 2.3 per cent from last year. Attendance from individual countries recorded encouraging growth, including the Chinese mainland, Malaysia, Vietnam, France, the United States, Australia and Chile. Over 25,000 public visitors attended the fair on Saturday when it was open to ticketed public visitors aged 18 and above. The blend of trade and public participants created a vibrant platform for business.
New mainland customs facilitation scheme to bolster Hong Kong’s wine hub status
Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region (HKSAR) Government, was the guest of honour at the Wine & Spirits Fair’s opening ceremony. He used the occasion to announce that wine re-exported from Hong Kong would enjoy instant customs clearance in all 42 mainland customs districts with immediate effect. The measures were previously applicable to only five mainland customs districts, namely Beijing, Shanghai, Tianjin, Guangzhou and Shenzhen.
Under the customs facilitation scheme, pre-registered Hong Kong wine traders can submit advance wine consignment information online and enjoy instant customs clearance when the consignments arrive at mainland ports. The measures apply only to wines re-exported to the mainland through Hong Kong.
Benjamin Chau, Deputy Executive Director of the HKTDC, welcomed the new measures. “Since the Government of the HKSAR eliminated all duty-related customs on wine and implemented special clearance measures under CEPA (Closer Economic Partnership Arrangement) in 2008, Hong Kong has developed into a wine trading and distribution centre for the region. In particular, Hong Kong has become a platform for trading wine with the mainland, which has long been the largest market for wines re-exported from the city. As the facilitation measures have now been extended to all customs districts, our wine traders will enjoy faster customs clearance and greater certainty when re-exporting wines through Hong Kong,” said Mr Chau.
“Adding to our advantages such as advanced infrastructure, transportation networks and experienced industry professionals, the new measures will further bolster Hong Kong’s standing as a wine trading hub by attracting more global wine traders to access the mainland market through the city.”
Asia Wine Academy debuts
To provide the industry with a comprehensive trading and exchange platform, the HKTDC organised more than 70 events during the Wine & Spirits Fair. Marking its 10th edition, the Council joined hands with the Hong Kong Polytechnic University School of Hotel and Tourism Management to co-organise the Asia Wine Academy. Masters of Wine Jeannie Cho Lee and Steve Charters hosted two intensive courses entitled “Contemporary Trends in Wine Consumption” and “Mastering Tasting & Rising Wine Trends.” At the Wine Industry Conference held on the first day of the fair, Debra Meiburg, another Master of Wine, conducted the session “Trends to Watch in 2018: The Business of Bubbles and Beyond”, where speakers shared their insights on the market outlook for various wines, with a special focus on sparkling wines.
New Champagne Avenue uncorks Asian opportunities
This year’s Wine & Spirits Fair featured a new pavilion organised by the Syndicat Général des Vignerons de la Champagne of France, which showcased seven champagne makers from four wine regions in Champagne, France. Wine tastings were held at the new Champagne Avenue to promote the champagnes from small and medium-sized wine producers.
During the three-day fair, a total of more than 20 champagnes were showcased and 14 wine tastings were held at the Champagne Avenue. ”The atmosphere at the Wine & Spirits Fair was good. We have met a lot of buyers, especially those from Hong Kong, the Chinese mainland, Taiwan and Japan who have expressed strong interest in our champagnes. We see strong potential for growth for the champagne market in Asia,” said Clotilde Chauvet, Winemaker of French champagne supplier Marc Chauvet, an exhibitor at the fair.
Asian buyers thirsty for international wines
Johnson Chang, Purchasing Director of 1919 Wines & Spirits Platform Technology Co Ltd, a renowned mainland-based wine e-retailer and services provider, said: “At the fair, we have placed an order for 150,000 bottles of wine with a French exhibitor and another for 25 container loads of wine with an Australian exhibitor. The HKTDC’s business matching service has helped us reach different exhibitors and enhanced our sourcing efficiency.”
Photo download
img The Hong Kong International Wine & Spirits Fair concluded on Saturday (11 November). The fair welcomed nearly 20,000 trade buyers and over 25,000 public visitors during its three-day run
img This year’s fair welcomed first-time exhibitors from Malaysia, Mauritius (left), Romania (right), Serbia and Ukraine
img The pavilion set up by the Syndicat Général des Vignerons de la Champagne of France features seven growers from four wine regions. Champagne tastings are held at the new Champagne Avenue
img The Azerbaijan Export and Investment Promotion Foundation pavilion attracts plenty of attention from buyers. It features 12 first-time suppliers offering a range of alcoholic beverages including vodka and wines
img The Ministry of Agriculture, Forestry and Food of the Republic of Slovenia showcases various wines at the fair, including the Mead made from honey. The country has also set up a “Bee World” Interactive Pavilion at the fair to promote World Bee Day (20 May, expected to be proclaimed by the United Nations General Assembly)
img On 9 November, following the ninth Cathay Pacific Hong Kong International Wine & Spirit Competition Award Ceremony (left), a Gala Wine Dinner (right) was held under the theme “Cabaret Festival”
img The HKTDC organised more than 70 events during the Wine & Spirits Fair. These included courses at the inaugural Asia Wine Academy conducted by Masters of Wine Jeannie Cho Lee and Steve Charters, a Wine Industry Conference, seminars, wine tastings and grand tasting sessions
img The fair features a robotic bartender at the Ice Bar for the first time to demonstrate how to mix cocktails. There were two demonstration sessions on each of the first two days of the fair, covering six kinds of cocktails and attracting many visitors
img On Saturday (11 November), the Wine & Spirits Fair opened to ticketed public visitors aged 18 and above. Visitors attended whisky and cocktail demonstrations and wine-tasting master classes to enhance their wine knowledge.
img Renowned Hong Kong wine collector Henry Tang visits the Wine & Spirits Fair and tastes a variety of wines

Fair Website: http://www.hktdc.com/hkwinefair/ 
Hong Kong Wine Journey: www.hktdc.com/hkwinejourney
Asia Wine Academy: http://hkwinefair.hktdc.com/dm/2017/asia_wine/1st_edm/index_en.html
Cathay Pacific Hong Kong International Wine & Spirit Competition: http://www.hkiwsc.com/
Product highlights and photo downloadClick here
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Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:
Agnes Wat
Tel: (852) 2584 4554
Email: agnes.ky.wat@hktdc.org
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About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and services providers. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in overseas markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on google Google+ twitter Twitter @hktdc LinkedIn LinkedIn