Hong Kong International Wine & Spirits Fair - Region's premier wine event provides access to the fastest-growing wine markets in the world
International participation has been confirmed by key industry organisations; wine fair to offer global industry overview
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(2 Aug 2011) Global wine industry players will converge on Hong Kong from 3 to 5 November, 2011, for the fourth edition of the HKTDC Hong Kong International Wine & Spirits Fair.
The fair takes place in the context of some interesting shifts in consumer lifestyle choices in both mature and emerging markets. The global industry overview that it provides through the expected participation of more than 750 exhibitors in 2011 will highlight challenges and potentially profitable trends.
While Western Europe, still the dominant wine market, and the United States markets are still strong, it is the Asia-Pacific region which is growing at the fastest rate. The opening up of emerging markets has been described as a 'burning issue' by Euromonitor International.
Hong Kong's location provides the hub for New World and Old World producers to access markets with huge growth potential, with the Hong Kong International Wine & Spirits Fair as the facilitator. Euromonitor International gives compound annual growth rates for wine by volume, 2009-2014 as 8.2% for China, 21.4% for India (admittedly from a low base), 8.3% for the Philippines and 5.3% for Vietnam.
Enthusiasm for the 2011 fair is at a high level. Present at previous fairs with a large contingent of exhibitors, Italy, will be the Partner Country this year and is expected to make an impact in this high-profile position. Italian wine producers have been active in the region, exporting wine to the value of US$20 million to the trading hub of Hong Kong in 2010, an increase of 45% over 2009.
Among the well-known industry names exhibiting this year are firms from Hong Kong including ASC Fine Wines (Hong Kong) Trading Corporation Limited, Altaya Wines Limited, Jebsen and Company Limited, Jointek Fine Wines (Hong Kong) Limited, Maxxium Hong Kong Limited, Summergate Limited, Telford International Company Limited, Treasury Wine Estates and all of them playing an important role in opening up new markets for wine in Asia.
A sampler of overseas organisations who have confirmed delegations includes Consejo Federal de Inversiones from Argentina, Consorzio Vino Chianti Classico from Italy, New South Wales Government from Australia, ProChile, ViniPortugal, Wines of South Africa, and from the United States, New York Wine & Grape Foundation and Southern US Trade Association.
The industry has been alerted to a new zone for the Hong Kong International Wine & Spirits Fair 2011. The Wine Investment Zone is still in its formative stage but with the prominence of Hong Kong and mainland Chinese wine investors and collectors, a number of firms are expected to take advantage of the space.
Once again the fair will be further enlivened by a host of special events. The Cathay Pacific Hong Kong International Wine & Spirit Competition returns, having cemented its position as a truly authentic Asian event in previous fairs. At a cocktail reception at the close of business on the fair's first day, 3 November, the results will be announced at an award ceremony. An Italian-themed Gala Wine Dinner will see the presentation of six selected awards.
Ms Debra Meiburg, Master of Wine, has been announced as the programme advisor and moderator of the prestigious Wine Industry Conference. Among other important events are the Vino Sangiovese Forum 2011, a series of Public Forums, wine tasting sessions and Master Classes.
Visitors to the fair's educational area, the Wine Gallery, will see a display of winning entries in the Hong Kong International Wine & Spirit Competition. During the fair, the trade and public can enter a voting game to select “The Most Beloved Wine” in three categories: red wine, white wine, and others.
The number of public visitors to the fair on its 'open day' - over 14,000 in 2010 - is indicative of the surge of interest in wine consumption in Asia. Euromonitor International points to a growing trend to 'westernisation' among young urbanites in Asia, while to the affluent section of society, especially in Hong Kong and the Chinese mainland, wine collecting and investing is seen as an elite activity. Wine is also benefitting from the perception that it is the healthier choice among alcoholic beverages.
As the fair is very international in character, trends across the world are readily discernible. The effects of the global financial crisis are still being felt, with consumers in mature markets 'trading down' to medium price wine options and entertaining more at home, leading to demand for more choices in sizes and packaging. Another trend which will undoubtedly be seen at the fair is to a brand's 'eco-credentials'. Organic wines are a minority but significant interest while many companies are highlighting their eco-friendly production processes and packaging.
HKTDC Hong Kong International Wine & Spirits Fair 2011 will give participants the opportunity not only to trade profitably but also to assess the ever-growing potential of the Asian markets.
For more information, please visit www.hktdc.com/hkwinefair
For trade press enquiries, please contact Ms Judy Ko, Exhibitions, HKTDC,Tel: (852) 2240 4071 or Fax: (852) 3521 3104 or email: firstname.lastname@example.org