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Press Release
Four HKTDC August fairs and ICMCM draw to a close
Nearly 450,000 visitors attend Food Expo and concurrent fairs
 
19 August 2019 – The 30th HKTDC Food Expo, the 11th HKTDC Hong Kong International Tea Fair, the fourth HKTDC Beauty & Wellness Expo, the sixth HKTDC Home Delights Expo and the International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) have all concluded successfully. The four fairs, organised by the Hong Kong Trade Development Council (HKTDC), featured more than 2,100 exhibitors and welcomed a total of nearly 450,000 visitors. The ICMCM was jointly organised by the HKTDC and the Modernized Chinese Medicine International Association.
 
Benjamin Chau, Deputy Executive Director of the HKTDC, said: “Despite the social incidents seen in Hong Kong in recent months, the four fairs organised by the HKTDC in August, together with the ICMCM, all ran smoothly. Global exhibitors and buyers still view our trade fairs as important one-stop trading platforms for sourcing and business promotion. To connect more exhibitors and buyers, we enhanced the business-matching service at the Trade Hall of the Food Expo and at the Hong Kong International Tea Fair, both of which targeted trade professionals. The Trade Hall attracted nearly 18,000 buyers, including significant numbers from Mainland China and emerging markets such as Cambodia, Indonesia, Kazakhstan, Malaysia, Poland and Thailand.”
 
Global traders view Hong Kong as important trading platform
The California State Trade Expansion Program (California STEP) brought 12 food companies from the United States to exhibit at this year’s Food Expo, a stronger presence than in previous years. The exhibitors showcased a variety of specialty foods and beverages such as avocado oils, wines, nuts and chocolate. California STEP Director Jeffrey Williamson said: “We have met with a lot of buyers from Hong Kong and Mainland China who expressed keen interest in our products. Our participating companies feel positive about the new business opportunities they’ve been able to explore here. We have not been affected by the recent social incidents that happened in Hong Kong.” He believed that the city is still a lead market for the state’s  exporters entering Asia, with its excellent financial, legal and logistics infrastructure.
 
Visiting the Tea Fair for the first time was Tai Tai Health Products (Changzhou) International Group, a health tea manufacturer in Mainland China with annual sales of Rmb300 million. Xu Ming, the company’s General Manager, noted the strong demand for slimming tea and detoxification tea in the mainland. “I have found a number of potential suppliers from India, Laos and Mainland China at the fair. We plan to buy US$1 million worth of black tea from an Indian supplier which can help us to provide quality products at competitive prices.”
 
Beauty & Wellness Expo and Home Delights Expo equally popular with visitors
The concurrent Beauty & Wellness Expo featured more than 110 exhibitors, showcasing a plethora of beauty and wellness products. Hong Kong exhibitor Beauty Sensation Co, Ltd specialises in selling organic skincare products from an Australian brand. Anna Tai, Founder & CEO, said the company joined the expo for the fourth time and the event helped it attract new customers each year. “The average spending per customer was around HK$2,000-3,000 this year, and we were happy to see our sales turnover increase by 50% on the first two days of the expo as compared to last year.”
 
Hong Kong mattress brand Airland joined the Home Delights Expo for the first time. Maggie Sham, the company’s General Manager – Sales & Marketing (HK), said the expo offered a good opportunity to promote the Airland brand and hoped their sales would reach the HK$1 million mark over the expo period.
 
HKTDC loans out 22,000 reusable utensils
The HKTDC interviewed more than 770 visitors during the Food Expo and revealed that 75% of them knew about the utensil-lending service implemented this year. The on-site response was encouraging with more than 22,000 reusable utensils, including food containers, forks and cups, loaned out to visitors over the five-day expo period. Furthermore, numerous visitors heeded the HKTDC’s call to bring their own utensils for food tasting, highlighting the effectiveness of measures to reduce the use of disposable utensils at the expo.
 
The HKTDC, together with social enterprise BottLess and health insurance company Bupa, has decided to offer the reusable cups from the Food Expo again at various trade fairs in the coming year, helping to promote waste reduction at source and set an example for other large-scale events in Hong Kong.
 
For more comments from exhibitors and buyers, please visit: https://goo.gl/RDDDY9 and https://goo.gl/1Egwfo
 
Website
Food Expo: http://www.hktdc.com/hkfoodexpo
Beauty & Wellness Expo: http://www.hktdc.com/hkbeautyexpo
Home Delights Expo: http://www.hktdc.com/homedelights
Hong Kong International Tea Fair: http://www.hktdc.com/hkteafair
International Conference of the Modernization of Chinese Medicine & Health Products: http://www.hktdc.com/icmcm

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The Food Expo, Hong Kong International Tea Fair, Beauty & Wellness Expo and Home Delights Expo, all organised by the Hong Kong Trade Development Council, have come to a successful close. A total of nearly 450,000 visitors attended the four fairs in 2019
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The Public Hall at the Food Expo featured nearly 550 exhibitors showcasing a panoply of foods. The Premium Food Zone gathered more than 30 renowned brands, including newcomers Hang Heung Cake Shop, European Gourmet and Cheong Kwan Jang
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The Gourmet Zone assembled more than 90 exhibitors presenting the world’s finest delicacies and wines. The all-new Coffee Avenue made its debut at this year’s expo. The “Less-salt-less-sugar Themed Day Star Chef Cooking Demonstration” on the second day of the expo engaged four leading chefs to present healthy recipes
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More than 900 exhibitors and 23 group pavilions were featured in the Trade Hall at the Food Expo. At the Japan Pavilion, about 270 Japanese exhibitors convened to showcase a broad range of Japanese delicacies that Hong Kong people enjoy so much, while Vietnam, Saudi Arabia and Xinjiang debuted pavilions at the event. This strong interest in exhibiting at the expo demonstrates how Hong Kong continues to be a premier trading platform for the global catering industry
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The Home Delights Expo’s Avenue of Delights featured an array of leading lifestyle brands, with many visitors captivated by the various product demonstrations
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The Beauty & Wellness Expo again cooperated with the Korea International Exhibition Center (KINTEX) to set up the “K-Beauty Expo Hong Kong” pavilion to showcase bestselling products from more than 40 Korean exhibitors
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The Hong Kong International Tea Fair attracted more than 250 exhibitors from nine countries and regions, with 13 group pavilions presenting tea cultures from around the world. Highlighted events included the Greater Bay Area KamCha Competition 2019 (Hong Kong Milk Tea)
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A variety of exciting activities were held during the fairs, including cooking demonstrations by celebrity chefs, the popular “Smart Bidding” sessions and Yoko Tsang’s “Secret Tips to Get Rid of Puffy Eyes” sharing session
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The International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) featured 14 heavyweight speakers from five countries and regions
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More than 22,000 reusable utensils were loaned out over the five-day period of Food Expo. Furthermore, numerous visitors heeded the HKTDC’s call to bring their own utensils to taste food, highlighting the effectiveness in reducing the use of disposable utensils at the expo
 
Media Enquiries

Please contact the HKTDC's Communications and Public Affairs Department:
Food Expo and Home Delights Expo
Natalie Wong
Tel: (852) 2584 4472
Email: natalie.hy.wong@hktdc.org

Janet Chan
Tel: (852) 2584 4369
Email: janet.ch.chan@hktdc.org

Beauty & Wellness Expo
Nicole Tse
Tel: (852) 2584 4537
Email: nicole.km.tse@hktdc.org

Tea Fair and ICMCM
Iris Chow
Tel: (852) 2584 4525
Email: iris.cc.chow@hktdc.org
 
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on google+ Google+ Twitter Twitter @hktdc Linkedln LinkedIn