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Press Release
Four Lifestyle Fairs and Chinese Medicine Conference Open in August Showcase Food, Tea, Beauty and Home Products
Providing one-stop sourcing platform for trade and public visitors
Photo Download Link: https://bit.ly/2LzyQ2l
2 July 2019 - Organised by the Hong Kong Trade Development Council (HKTDC), Food Expo, Beauty & Wellness Expo, Home Delights Expo and Hong Kong International Tea Fair will be staged together from 15 August 2019 at the Hong Kong Convention and Exhibition Centre. In addition, the two-day International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM), which is jointly organised with the Modernized Chinese Medicine International Association Ltd (MCMIA), will be held on 15-16 August to provide the latest market development and insights to industry professionals.

Benjamin Chau, Deputy Executive Director, HKTDC, said “Gathering international offerings of food and beverage, tea, beauty and home-related products, the HKTDC organises a number of public and trade fairs for consumers and trade buyers in August every year. Also staged concurrently is the ICMCM, which provides an ideal platform for industry players to exchange market knowledge.”

Food Expo: Serving global delicacies (15-19 August)
Entering the 30th edition, the Food Expo will comprise three sections including Trade Hall, Gourmet Zone and Public Hall to feature more than 1,560 exhibitors from around 20 countries and regions. Last year, the Food Expo drew 510,000 visitors while its Trade Hall attracted more than 21,000 trade buyers.

Trade Hall (15-17 Aug) will be dedicated to trade buyers on the first two days to explore business opportunities with exhibitors, and open to public visitors with ticket admission on the last day (17 Aug). Apart from the themed product zones of Halal Food and Chinese Medicine, the Trade Hall will gather international pavilions including Mainland China, India, Iran, Japan, Korea, Mexico, Poland, Saudi Arabia, Thailand, the US and Vietnam. Some of the featured products include probiotics from Korea which can help improve intestinal health; gluten-free, produced-in-France cider combined with the sweet taste of infused honey, the spicy flavour of cinnamon and the fresh notes of mandarin orange; a series of low-calorie salad dressings from Thailand with various flavours such as seafood, wasabi, roasted sesame and mixed fruits.

During the fair period, industry professionals will discuss on the new online promotion strategies in Mainland China, the food certification and testing schemes, exhibitors’ forums and more.

Gourmet Zone (15-18 Aug) will feature more than 70 exhibitors under five themes including Western Delicacy, Asian Cuisine, Sweet Delight, Green Palate as well as the newly launched Coffee Avenue. Open to public ticket-holders, the zone will showcase a wide range of high-end worldwide delicacies such as the coffee beer presented by a Hong Kong brand, merging coffee into dark beer to add sweetness and baking scent; the abalone craft beer produced by wild-caught abalone from the fresh oceans of Australia; and Watermelon Strawberry Cake that comprised of juicy watermelon layer, fresh strawberries, rose-scented cream and almond base.

Public Hall (15-19 Aug) will gather about 600 exhibitors and feature five group pavilions from Mainland China, Canada, Japan, Korea and Taiwan. The highlighted Premium Food Zone will feature more than 30 renowned brands including Appolo, Chewy International, Kee Wah Bakery, Maxim’s Group, Nissin Foods, On Kee Dry Seafood, Tai Pan, Vita Green, Wing Wah and newcomers Hang Heung Cake Shop, European Gourmet and Cheong-Kwan-Jang.

A series of activities will be organised throughout the fair period. More than 15 celebrity chefs and famous bloggers will present cooking demonstrations. These include the popular TV cooking show hosts Steve Lee and Helen Tam; Catherine Lai, Founder and Executive Chef of Kam Mun Jong; Saito Chau, Executive Chef at John Anthony; and Ho Chun Hung, the Chef de Cuisine at Hyatt Regency Hong Kong, Sha Tin. Some chefs will also demonstrate “less salt, less sugar” recipes in cooking demonstrations.

There will be seminars to discuss diet and health issues including healthy cooking with less salt and sugar, the food map 2019–2020 Wan Chai a La Carte launch, seminar on table manner and sharing by star chefs on cooking tips.

Beauty & Wellness Expo: Showcasing Korean Beauty Trends (15-19 August)
In response to the rising awareness of healthy-living lifestyle, the Beauty & Wellness Expo will gather over 100 exhibitors from Hong Kong, Korea, Taiwan and the UK to showcase skincare and haircare products, spa massage products and health products, such as the skincare series found by Yvonne Ryding from Sweden, who won the Miss Universe in 1984; the hair tourmaline straightener for all hair types and the eye and lip relaxing anti-wrinkle cream.

To echo with the high popularity of Korean cosmetics in the beauty industry, the expo will again adopt the theme “Stylish K-Beauty” this year. The HKTDC will cooperate with the Korea International Exhibition Center (KINTEX) to launch the K-Beauty Expo Hong Kong pavilion, featuring a wide variety of products from more than 35 Korean brands. Meanwhile, visitors will also find some beauty brand names such as Ingrid Millet and New Angance from France, Medimix from India, Golden Curl from the UK, Yvonne Ryding from Sweden in the expo.

Hong Kong Hair & Beauty Merchants Association and the Federation of Beauty Industry (H.K.) will feature 28 exhibitors to present skincare, slimming and haircare products this year. New comer is the pavilion formed by JESSICA Magazine of South China Media. Besides, there will be pavilion from Taiwan to showcase quality wellness products.

Events being held during the expo period include product demonstrations and sharing sessions by beauty experts on make-up tips for summer parties and the uterus warming tips. Furthermore, Yoko Tsang, a dietary therapist and beauty expert, will share speedy reduction of eye-level edema, while beauty key opinion leader Flower leong and Yvonne Ryding, Miss Universe 1984, will share knowledge on dress-up and skincare respectively. 

Home Delights Expo: Creating stylish homes (15-19 August)
The sixth edition of the Home Delights Expo will gather over 180 exhibitors to showcase a wide range of quality electrical appliances and household products, such as the world’s first patented porcelain-energy instantaneous electric water heater, the aqua cleaning mop with dual water tank design and the one-stop interior design platform. Visitors can also find out other trendy household products ranging from kitchen appliances, bedroom items, cookware, kitchen utensils and bar accessories to massage chairs in the expo. 

The expo’s highlight is the Avenue of Delights, featuring numerous leading lifestyle brands from more than 40 exhibitors including AIRLAND, CLP, dyson, DPM, Decor House, HUROM, Jamie Oliver, Kenwood, Ladyship, Goodway, OGAWA, OTO, rapee-LIVING, Rocago, Tiger and Philips etc.

This year, the HKTDC and the Chinese YMCA of Hong Kong will join hands to stage the “Start-up Square” Entrepreneur Experience Taster at the expo, providing an ideal platform for youth entrepreneurs to present their quality products and services.

Visitors can bid for their favourite household appliances and products at the popular Smart Bidding event. A series of cooking demonstrations will be arranged for health dishes teaching. Events about home decor, home tidy-up and storage will also be held.  

Tea Fair: Brewing opportunities in tea business (15-17 August)
The 11th edition of the Hong Kong International Tea Fair will open exclusively to trade buyers on the first two days, and welcome public ticket-holders on 17 August. Gathering more than 250 international exhibitors, the fair will feature group pavilions from India, Sri Lanka, Taiwan, as well as Fujian, Guizhou, Hubei, Hunan, Jiangsu, Jiangxi and Sichuan from Mainland China. The fair attracted more than 16,000 trade buyers last year, making it a premiere tea trading platform in Asia.

Exhibitors will present a wide variety of products including tea, processed tea and tea product, tea packaging, tea processing equipment and testing services, tea ware, tea craft and technology. Visitors can also enjoy tea-food pairing experience at the Friends of Tea zone, where sweets, snacks and biscuits will be showcased.

Some of the featured products include the Fuyuanchang Blue Paper Pu’er tea cake from a century-old well-established brand in Yunnan, Mainland China; Lancang Ancient Tea, which is among the top 10 Pu’er tea brands in Mainland China, featuring mixed leaves from several ancient tea trees on the famous tea mountains; Fujian Jian Zhan, a royal tea ware from the Song Dynasty, which can enhance the tea fragrance and taste.

A series of events will be held during the fair including the Hong Kong International Tea Competition, where professional judges will review different tea categories through blind-tasting. Other events include tea arts performances, tea tasting sessions, international cup warming and more. Industry players can exchange information from a seminar on tea science and branding strategies, as well as a Buyer Forum discussing the business opportunities.

On the public day (17 August), there will be International KamCha Competition 2019 (Hong Kong Style Milk Tea) Final. Public ticket-holders can also try the winning teas of the Tea Competition and join a series of Tea Forums delivered by industry experts on topics like introduction to kombucha, Japanese Sado and dessert pairing, as well as youth tea ceremony.

ICMCM (15-16 August)
Organised by the HKTDC and the Modernized Chinese Medicine International Association Ltd (MCMIA), the International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM) is themed under “TCM Modernization & Internationalisation: Start from the Greater Bay Area” this year. Heavyweight speakers from Mainland China, Hong Kong, Macao, Japan and Korea will share the latest development of herbal medicines and its business opportunities in the Guangdong-Hong Kong-Macao Greater Bay Area. 

On 17 August, public ticket-holders can join the Public Forum sessions with professional Chinese medicine practitioners to discuss on the practices to maintain good health.
Some of the highlighted products:

Food Expo
Goodlactoyou 365 (Probiotics)
Exhibitor: Atogen Co., Ltd. (Trade Hall)
Booth: 5E-D19
Country/Region: Korea
Le Brut Au Miel - Cider with Honey
Exhibitor: Taac Food Limited (Trade Hall)
Booth: 5C-B43
Country/Region: Hong Kong
Salad Dressings
Exhibitor: Ponkroncholvit Co., Ltd. (Trade Hall)
Booth: 5C-B24
Country/Region: Thailand
Coffee Beer
Exhibitor: TAP - The Ale Project (Gourmet Zone)
Country/Region: Hong Kong
Abalone Craft Beer
Exhibitor: Koway Holdings Limited (Gourmet Zone)
Booth: 3B-B08
Country/Region: Hong Kong
Watermelon Strawberry Cake
Exhibitor: LIFETASTIC Limited (Gourmet Zone)
Booth: 3B-D06
Country/Region: Hong Kong
Beauty & Wellness Expo
Eye and Lip Relaxing Anti-wrinkle Cream
Exhibitor: Ingrid Millet Limited
Booth: 3G-C34
Country/Region: Hong Kong
"The Gold " - Golden Curl Tourmaline Straightener
Exhibitor: GB Fame Ltd
Booth: 3G-D16
Country/Region: United Kingdom
YR Skin Care Series
Exhibitor: Amazing Life Development Company Limited
Booth: 3G-C02
Country/Region: Sweden
Home Delights Expo
Goodway Aqua Pro
Exhibitor: Goodway Electrical Enterprise Ltd.
Booth: 3F-D22
Country/Region: Hong Kong
Interior Design
Exhibitor: Decor Suite Interiors Limited
Booth: 3F-F12
Country/Region: Hong Kong
Porcelain-Energy Instantaneous Electric Water Shower
Exhibitor: Kukel International Group Limited
Booth: 3F-D25
Country/Region: Hong Kong
Tea Fair
Fuyuanchang Blue Paper
Exhibitor: Fuyuanchang Tea Factory Menghai County
Booth: 5F-B29
Country/Region: Mainland China
Lancang Ancient Tea Black Gold
Exhibitor: Boyin Landmark Trading Company Limited
Booth: 5F-F11
Country/Region: Hong Kong
Fujian Jian Zhan
Exhibitor: Jifang Jianzhan (Hong Kong) Ltd
Booth: 5G-A31
Country/Region: Hong Kong

For enquiries, please contact:
Media Relations, Exhibitions Department
Hong Kong Trade Development Council (HKTDC)
Lindsey Wong
Tel: (852) 2240 4049 
Email: lindsey.yt.wong@hktdc.org 

Stephanie Choi
Tel: (852) 2240 4480
Email: stephanie.sy.choi@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong's businesses. With 50 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With more than 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing business insights and information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter Twitter @hktdc Linkedln LinkedIn