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Food, Tea and Chinese Medicine Focus at Hong Kong Fairs
More Exhibitors Expected for 21st Food Expo, Second Tea Fair


28 July 2010 – A one-stop trade and consumer gathering catering to growing demand for gourmet food, health food, tea and Chinese medicine takes place next month, with the concurrent opening of three fairs organised by the Hong Kong Trade Development Council (HKTDC).

The HKTDC Food Expo 2010, the Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) open 12 August at the Hong Kong Convention and Exhibition Centre (HKCEC).

Food Expo
The 21st edition of the Food Expo opens with an expanded Public Hall area in the HKCEC, offering wider choices to buyers and foodies from around the region. Trade buyers hungry for business will find the Trade Hall an effective platform for promoting products and expanding their distribution network.

The 2010 event, which continues through 16 August, is expected to draw more than 700 exhibitors from 22 countries and regions, nearly 100 more than last year. Mixing business with the many pleasures of food, the Expo will offer cooking demonstrations by a Michelin chef and workshops on such topics as “healthy eating.”

Pasta Time
The Premium Food Zone, introduced last year, returns with more than 30 quality brand names, along with a new zone dedicated to noodles and pasta. Cuisine from around the world will also be represented. Japan and Korea will feature the largest pavilions, with Miss Japan on hand to promote the Japan Pavilion.

Hall 3 will offer a variety of exhibits, including Bakery Products and Rice, Beverages (Alcoholic), Canned, Frozen and Processed Food, Health, Green and Organic Products and Kitchenware, along with daily lucky draws and entertainment programmes. The Trade Hall will be open 12-14 August, with the initial two days restricted to trade buyers and the final day open to the public as well.

Tea Fair
Following its well-received debut in 2009, the Hong Kong International Tea Fair returns to reinforce Hong Kong’s role as a premier tea-trading hub. Organised by the HKTDC and the Chinese Tea Culture International Exchange Association, the fair runs 12-14 August – the first two days for traders only, with the final day open to the public.

The 2010 fair is expected to welcome more than 300 exhibitors from 15 countries and regions, including major tea-producing regions of the Chinese mainland, India, Sri Lanka and Taiwan. Highlighted exhibits at the fairground include Hunan black tea, Ansi tie guan yin, Fujian kee mun tea from the mainland, Darjeeling tea from India and Ceylon tea from Sri Lanka, together with a variety of organic tea from all over the world. 

Apart from tea trading, the fair will feature a Tea Industry Conference on market trends and branding, as well as a Top Ten Chinese Tea Forum, a variety of seminars, tea-tasting sessions and other activities showcasing the art and culture associated with tea. The 2010 fair will introduce “Friends of Tea,” pairing the beverage with a variety of food and snacks.

KamCha Competition
Other highlights include the “Vote for Most Popular Tea 2010”, and the final round of the International KamCha competition. Regional winners from the Chinese mainland, Australia, Canada, and Macau will gather for the championship in preparing the unique Hong Kong-style milk tea.

The 2009 KamCha competition champion (company group and individual group) will do brewing demonstrations at the 28 July press conference for the three fairs.  

Chinese Medicine
The ICMCM, which turns nine this year, expects more than 125 exhibitors from 13 countries and regions. Jointly organised by the HKTDC and the Modernised Chinese Medicine International Association (MCMIA), the event runs 12-16 August, with the first two days restricted to trade visitors. Doors open to the public 14-16 August.

The fair will be divided into specific zones showcasing product categories. Highlights include a two-day ICMCM conference, 12-13 August, under the theme “Research & Applications,” as well as a CEO Forum and Luncheon on 12 August. A public forum, “Prevention and Empowerment Concept of Traditional Chinese Medicine,” takes place 14-15 August.

In Hall 1A concourse, an educational display coordinated by Chinese University of Hong Kong will demonstrate Chinese medicine’s effectiveness in treating mental illness.

Related Links
Hong Kong International Tea Fair: www.hkteafair.com
HKTDC Food Expo: www.hktdc.com/hkfoodexpo
International Conference & Exhibition of the Modernisation of Chinese Medicine & Health Products (ICMCM): www.hktdc.com/icmcm

Photo Download

HKTDC Deputy Executive Director Benjamin Chau tells media at a 28 July press conference about how the concurrent Food, Tea and ICMCM events are the talk of the town each year, attracting tens of thousand of visitors

A Style International Limited will launch a number of attractive promotions at the Food Expo, including the limited sale of Japanese salmon which will be priced at about HK$1 per kilogram
Food Expo exhibitor Grace Cup Limited showcases its various drinks made with luo han guo essence – a natural sweetener suitable for people concerned about their blood sugar levels

Last year’s Champion of the KamCha Competition Lai Wong Ming prepares the unique Hong Kong-style milk tea at the press conference

LongRun Tea, which has been selected as a Chinese tea served at the Diaoyutai State Guesthouse and at the Beijing 2008 Olympic Games, will showcase a series of beautifully-packed products at the Tea Fair
Trend Links International Limited, an exhibitor at ICMCM, introduces its Magnetic Wave Therapist which uses magnetic energy to stimulate acupuncture points on the palm

Media Enquiries
Please contact the HKTDC’s Corporate Communication Department:

Joe Kainz     Tel: (852) 2584 4216           Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com