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Press Release

Press Release

 

Business and Intel Converges at ICMCM 2012
Chinese Medicine under Spotlight in August




High-res. Photos download:http://filesharing.tdc.org.hk/hktdc/download.php?fid=_phpRfSfEG

July 20, 2012 – Jointly organised by the Hong Kong Trade Development Council (HKTDC) and the Modernized Chinese Medicine International Association (MCMIA), the 11th International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) is well received as a leading global platform for the promotion of Chinese medicine and health products. Held at the Hong Kong Convention and Exhibition Centre from 16 to 18 August, the first two days of the fair will be exclusive to trade visitors for extensive business and information exchanges to promote trade development. The public can attend the fair on 18 August to explore and shop for arrays of Chinese medicines and health products from all over the world.

This year fair is expecting more than 110 exhibitors from Canada, the Chinese mainland, Hong Kong, Japan, Korea, Macau, Singapore and Taiwan. Chinese provinces namely Guizhou, Jilin and Qinghai will set up group pavilions to introduce their regional medicine to the global buyers.

Exhibition and Conference run in parallel track
“To cope with the surging health consciousness of the general public and the unfolding demands for related health products and services, ICMCM continues to run on a parallel-track format this year, allowing the extension of the external trade platform for Chinese medicine products while simultaneously gathering together industrial eminences for the exchange of information and for conferring on the direction of Chinese medicine development in the future. The venue will be divided into different zones according to product categories to accommodate different health needs, including Chinese Medicine, Health Supplement, Healthcare & Therapy, Raw Material, Equipment & Related Services, Research & Development and so forth. Fair visitors can enjoy easy sourcing of quality products from all over the globe.” says Benjamin Chau, Deputy Executive Director of the HKTDC.

Heavy-weighted speakers remark on industry outlook
One of the ICMCM’s highlights goes to the two-day professional conference, which aims to keep participants abreast of the latest findings and applications of Chinese medicine. The theme for this year conference is “Chinese Herbal Medicine for Major Disease Burden and Health Promotion”, will feature topics include preventive treatment of disease, Chinese herbal medicine for vascular and immunological diseases and the bioactivity and standards of Chinese herbal medicine.

Experts from the Chinese mainland, Hong Kong, Japan, Macau, Netherlands, Singapore, Taiwan and the US will gather and share their valuable insights. Heavy-weighted speakers include, Professor Li Da-ning, Vice Commissioner of State Administration of Traditional Chinese Medicine of P.R.C., Professor Chen Kai-xian, President of Shanghai University of Traditional Chinese Medicine, Dr Mei Wang, Director of SU BioMedicine to share the first successful case of Chinese herbal medicine registration at European Union, Professor Zhang Bol-li, Academician of Chinese Academy of Engineering and Dr David Eisenberg from Harvard University, just to name a few.

Line-up activities on the Fairs Public Day
Public Day will be open on Saturday (18 August). At the Public Forum themed “Practical TCM tips to build up a healthy life”, Chinese medicine practitioners will provide advice on how to apply Chinese medicine to daily life, featuring anti-cancer diet, seasonal diet tips, bone health and acupoint massage. The fair also includes an educational display, which aims to enhance public awareness of the practical benefits of Lingnan medicine. Life-nurturing diet demonstrations is arranged to offer visitor to have a trial of delicious and healthy soup. In the meantime, Chinese medical practitioners will also give advice and consultation service to visitors at the fair.

Held in conjunction with ICMCM are two fairs under the same core theme of “Food & Health”, the HKTDC Food Expo (16-20 August) and the HKTDC Hong Kong International Tea Fair (16-18 August). Together the three fairs will provide a one-stop purchasing platform for all attendees.

Fair Websites:
International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM): www.hktdc.com/icmcm
Hong Kong International Tea Fair: www.hkteafair.com
HKTDC Food Expo: www.hktdc.com/hkfoodexpo

Media Enquiries:
Ms Toey Ma 
Tel: (852) 2240 4404
Fax: (852) 2169 9402
Email: toey.ma.si@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com