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Press Release
 Food, Tea, Chinese Medicine Fairs Open in Two Weeks
Gourmet Treats and International Flavours on the Menu
31 July 2013 – More than 1,500 exhibitors from around the world are expected to participate in three Hong Kong Trade Development Council (HKTDC) fairs opening 15 August.
The HKTDC Food Expo, the HKTDC Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) will take place concurrently at the Hong Kong Convention and Exhibition Centre. 
Gourmet’s Paradise
The 24th edition of the Food Expo (15-19 August) will welcome new participants from Guam and Saudi Arabia. There will be 14 pavilions, with the Chinese mainland’s Qinghai and Xinjiang provinces, Greece, Guam and Poland joining for the first time.
A fair highlight is the Gourmet Zone, open to both trade and public visitors. It will feature more than 70 exhibitors under four themes – Western Delicacy, Asian Cuisine, Chic & More, and Sweet Delight – with such offerings as caviar, Wagyu beef, foie gras, fine wine, premium coffee and deluxe ice-cream. The zone will also spotlight cooking demonstrations by noted chefs and gourmets, as well as seminars on coffee and food nutrition.
Gastronomy Galore
All manner of food items will be showcased at the Trade Hall, dedicated to trade for the first two days and opening to public visitors on 17 August. There will also be cooking demonstrations of world delicacies and seminars on food certification and testing.
Visitors will find a rich selection of food offerings in the Public Hall, open daily during the expo. Event highlights include the presentation of a new Wan Chai food map and a competition to produce the best yuan yang, a local drink made by blending Hong Kong-style milk tea with coffee. There will also be a parent-child cooking contest, an award presentation for the most popular food merchant among Internet users, seminars on healthy eating and wise food choices, cooking demonstrations and lucky draws.
Consumers will also want to check out the Night Bazaar in Hall 3E, 15-18 August, where selected products will be offered at discounts each evening.
Tea Party
The HKTDC Hong Kong International Tea Fair will take place 15-17 August, welcoming first-time participants from the United Arab Emirates. The first two days will be set aside exclusively for traders, with the event opening to public visitors as well on 17 August.
Alongside tea, the fair will showcase related products in dedicated zones – the Tea Craft zone spotlighting relevant books, decorative art and crafts; Friends of Tea offering bakery products and confectionery items; and Tea Ware.
The best product from exhibitors will be recognised at the International Tea Competition, while the International KamCha Competition will see contestants vying to brew the best version of the unique Hong Kong-style milk tea. There will also be Chinese and Korean tea ceremony demonstrations, tea-tasting sessions, and seminars on such topics as tea branding, tea tourism, the health benefits of tea and the local tea culture. Prominent chefs, including one from Michelin-starred restaurant Cuisine Cuisine, will demonstrate cooking with tea and pairing Chinese tea with French desserts.
All for Health
Jointly organised by the HKTDC and the Modernized Chinese Medicine International Association (MCMIA), the ICMCM will take place 15-17 August. The first two days will be dedicated to trade visitors, with the last open to the public as well. Fair highlights include a two-day ICMCM conference under the theme “The Advanced Research and Development of Chinese Medicine on Cancer Treatment”. Speakers include Professor Cheng Yung-chi from the Yale University School of Medicine of the United State, and Professor Li Da-ning, Vice Commissioner of the State Administration of Traditional Chinese Medicine of the Chinese mainland.
A public forum on Chinese medicine and health will be held 17 August, with practitioners offering health tips, including advice on countering the summer heat. The ICMCM will also feature an educational display illustrating the benefits of Chinese medicine.
The 2013 Food Expo, Hong Kong International Tea Fair and the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products will open 15 August at the Hong Kong Convention and Exhibition Centre. HKTDC Deputy Executive Director Benjamin Chau announced details of the three events at a press conference today.
The Gourmet Zone at the Food Expo will spotlight an expanded range of premium products including Iberico ham and Luwak coffee.
Visitors can find newly launched products at the Food Expo, including a spicy ramen series from Japanese noodle brand Demae Itcho, and moon cakes of new flavours.
The Hong Kong International Tea Fair will showcase a variety of tea and related products from all over the world.
Fair Websites
HKTDC Food Expo: www.hktdc.com/hkfoodexpo 
HKTDC Hong Kong International Tea Fair: www.hktdc.com/hkteafair 
ICMCM: www.hktdc.com/icmcm
Media Enquiries
Please contact the HKTDC’s Corporate Communication Department:
Carrie Lee    Tel: (852) 2584 4238    Email: carrie.kl.lee@hktdc.org
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.
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