|Four Major HKTDC Lifestyle Fairs Open Today
Food, Home Appliances, Tea & Chinese Medicine in Focus
New Zones spotlight Halal Food; Food & Agricultural Technology
13 August 2015 – The summer trade fair season has moved into full swing with the opening today (13 August) of four high-profile events organised by the Hong Kong Trade Development Council (HKTDC). A total of more than 1,600 exhibitors are set to participate in the HKTDC Food Expo and HKTDC Home Delights Expo (13-17 August) as well as the Hong Kong International Tea Fair and International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) from 13 to 15 August. The four events are being held concurrently at the Hong Kong Convention and Exhibition Centre.
Food Expo: a world of taste
The 26th edition of the Food Expo gathers around 1,200 exhibitors from 24 countries and regions. New exhibitors this year come from Ukraine and the United Kingdom.
The Food Expo comprises three sections; Public Hall (13-17 August) including seven international pavilions from Canada, the Chinese mainland, Japan, Korea, Malaysia, the Philippines and Taiwan; Gourmet Zone (13-16 August) with the themes of Western Delicacy, Asian Cuisine, Chic & More, and Sweet Delight; and Trade Hall (13-15 August) including 14 group pavilions. For the second year, the New South Wales pavilion, located in the fair’s Trade Hall, will showcase a selection from high-quality Australian food producers.
New Zones feature Halal food & food tech
Spicing up the Food Expo this year, there are two new sector specific zones. The Halal Food Zone has attracted some 60 exhibitors from Brunei, the Chinese mainland, Indonesia and Iran. Among the highlighted products are Pink Rose Bud, Pistachio, Blue Shrimp and Saffron. Meanwhile, the debut Food and Agricultural Technology Zone features six exhibitors showcasing innovative solutions to food production and consumption, such as food grade capsules for targeted drug delivery.
A variety of seminars are taking place during the Food Expo, examining latest industry trends including healthy eating, marketing in the Chinese mainland and more. There is also plenty for the general public to sink their teeth into, with cooking demonstrations, competitions and workshops taking place throughout the fair. The Night Bazaar, an annual highlight, will open to public ticket-holders from 7pm to 10pm each evening from 13-16 August, featuring around 60 exhibitors from Food Expo and Home Delights Expo.
Home Delights Expo returns
Following a successful debut last year, the HKTDC Home Delights Expo returns for its second edition, this time featuring more than 120 exhibitors and over 190 brands. The event comprises two themed zones highlighting Electrical Appliances and Household Products while a new premium zone, Avenue of Delights has been launched to showcase more than 60 popular brands. Visitors can also try local snacks such as mango rice mochi and massive fish balls at the new Hong Kong Street Food section at the Expo.
Professional chefs are on hand demonstrating food preparation ranging from street cuisine to vegetable art at daily cooking demonstrations, while a popular Smart Bidding Game will be held daily from 13-16 August. A highlight event today is the Cooking Fun with Kids demonstration with Zhu Fan Zai.
Tea Fair: blending business with tea culture
Running through 13-15 August, the seventh edition of the Hong Kong International Tea Fair combines a range of business activities with events that celebrate the culture and traditions of tea. In terms of business, more than 230 exhibitors from 12 countries and regions are featured at the fair, representing such prominent tea-producing countries as the Chinese mainland, India, Japan and Sri Lanka. Among the 15 group pavilions are debut pavilions from the mainland province of Jiangxi and the Japan External Trade Organization.
The Tea Forum on 15 August presents seminars featuring prominent speakers such as renowned Chinese medicine practitioner and author Dr Jenny Yeung Ming Ha, IDG Concept Brand Designer Mr Tommy Ng and Tea Master Mr Ip Wing Chi. Various tea tastings and tea art performances by Japanese and Chinese experts are also being held during the fair.
Once again, the International KamCha Competition, featuring traditional Hong Kong Style Milk Tea, is taking place during the fair with the final round being held at the Tea Fair’s Tea Gallery on 15 August from 1:15pm. Meanwhile, today’s Tea Fair events include the award presentation for the International Tea Competition 2015.
ICMCM: Chinese medicine spotlight
Co-organised by the HKTDC and the Modernized Chinese Medicine International Association Ltd, this year’s ICMCM features more than 120 exhibitors from nine countries and regions. The three-day fair (13-15 August) demonstrates the international appeal of Traditional Chinese Medicine with exhibitors from France and the United States joining Asian counterparts from Hong Kong, the Chinese mainland, Korea, Macau, Singapore and Taiwan.
A high-profile two-day ICMCM Conference (13-14 August) opened today under the theme of “CM Research & Commercialization on Cardiovascular Diseases”. Meanwhile, the University of Hong Kong is the coordinator of the 11th International Postgraduate Symposium on Chinese Medicine to be held tomorrow. Complementing these events will be Exhibitor Forums featuring new products and services as well as a seminar on testing and certification of Chinese medicine.
The ICMCM’s Chinese Medicine Health Public Forum will be open to the public on 15 August while, throughout the day, events are organised to highlight various aspects of Traditional Chinese Medicine as well as some of the latest products in the market.
Dr Ko Wing-man (centre right), Secretary for Food and Health of the Hong Kong SAR Government; and Margaret Fong (centre left), Executive Director of the HKTDC, officiate at today’s opening ceremony for HKTDC Food Expo and HKTDC Home Delights Expo
The 26th edition of Food Expo features about 1,200 exhibitors from 24 countries and regions and welcomes thousands of buyers from around the world
The Halal Food Zone, with about 60 exhibitors, is a new feature of this year’s Food Expo
Home Delights Expo launches a new premium zone, Avenue of Delights, showcasing more than 60 popular brands
One of the Tea Fair’s debut pavilions is hosted by the Japan External Trade Organization (JETRO). JETRO has set up a traditional Japanese tea house in its pavilion
|Officials attend the opening of the Chinese medicine fair, ICMCM. (Front row, left to right): Vivien Chou, President, Modernized Chinese Medicine International Association; Margaret Fong, Executive Director of the HKTDC; Dr Ko Wing-man, Secretary for Food and Health of the Hong Kong SAR Government; Prof Yu Wenming, Vice Commissioner, State Administration of Traditional Chinese Medicine, PRC; and Prof Vivian Taam Wong, Chairman of the ICMCM 2015 Conference Organising Committee|
The latest Chinese medicine products, industry trends and technology are spotlighted at the 14th edition of the ICMCM
HKTDC Food Expo
HKTDC Home Delights Expo
HKTDC Hong Kong International Tea Fair
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|Joe Kainz||Tel: (852) 2584 4216||Email: firstname.lastname@example.org|
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.
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