Hong Kong has always been known for its rich blend of Chinese and Western cultures, generating a thriving cultural and creative ecosystem that has become one of the economic-growth engines. The Hong Kong Trade Development Council (HKTDC) will host seven events covering lifestyle products and licensing industry in April. These include the Home InStyle and Fashion InStyle from 20 to 23 April at the Hong Kong Convention and Exhibition Centre (HKCEC). Exhibitions and conferences will follow in the next week – the Hong Kong Gifts & Premium Fair from 27 to 30 April at the HKCEC, the Hong Kong International Printing & Packaging Fair and concurrently the debut DeLuxe PrintPack Hong Kong at AsiaWorld-Expo, as well as the Hong Kong International Licensing Show and Asian Licensing Conference from 27 to 29 April at the HKCEC. These seven events further promote Hong Kong’s lifestyle and creative industries, helping the sectors seize global opportunities.

Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Gifts & Premium Fair; Home InStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle; the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show successfully attracted close to 56,000 buyers from over 130 countries and regions. About 60% buyers were non-local coming from mainly Mainland China, Association of Southeast Asian Nations (ASEAN), Taiwan, the United States, Japan and Korea. The concurrent Asian Licensing Conference also invited about 30 global industrial giants and insiders to share insights. Exhibitors and buyers responding to surveys commissioned by the HKTDC said they expected business and sales to return to pre-pandemic levels within 6 to 18 months.

More than 320 exhibitors gathered in Hong Kong to showcase over 550 brands and intellectual property (IP) items at the three-day Hong Kong International Licensing Show (HKILS) which concluded yesterday. The concurrent Asian Licensing Conference (ALC) brought together some 30 experts in the field from across the world to discuss hot industry topics including opportunities and strategies in global licensing, market trends, consumer patterns in the post-pandemic era and key factors that drive market development, facilitating cross-disciplinary collaboration through licensing.

The creative industry is a powerhouse of economic growth. The Hong Kong Trade Development Council (HKTDC) unveiled seven creative events today covering fashion, lifestyle and licensing at the Hong Kong Convention and Exhibition Centre (HKCEC). The events are the Hong Kong Gifts & Premium Fair; Home InStyle; the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle and the Hong Kong International Printing and Packaging Fair, as well as the Hong Kong International Licensing Show and Asian Licensing Conference. As international business travel and commercial activities return to normal, these seven events have attracted more than 4,100 exhibitors from 23 countries and regions, covering gifts, home products, home textiles, fashion, printing and packaging solutions, licensing projects and more, while the Asian Licensing Conference has invited about 30 global industrial giants and insiders to share insights.

– As Asia’s cultural and creativity hub, Hong Kong brings together innovative ideas and design talents. Coupled with the increasing demand of sophisticated consumers in pursuit of excellence, innovation and quality life, various industries such as fashion, lifestyle, product design and licensing are developing rapidly, creating abundant business opportunities. The Hong Kong Trade Development Council (HKTDC) will hold a series of exhibitions and conferences this spring, covering various lifestyle sectors. The seven events will run concurrently for the first time, from 19-22 April at the Hong Kong Convention and Exhibition Centre. The events include the Hong Kong Gifts & Premium Fair; Home InStyle (formerly the Hong Kong Houseware Fair); the Hong Kong International Home Textiles and Furnishings Fair; Fashion InStyle (formerly Hong Kong Fashion Week); the Hong Kong International Printing & Packaging Fair as well as the Hong Kong International Licensing Show and Asian Licensing Conference which will end on 21 April. Under the EXHIBITION+ hybrid model, exhibitors and buyers have the opportunity to participate beyond physical shows, through the intelligent Click2Match platform which will run until 29 April.

– The 11th Asian Licensing Conference (ALC), organised by the Hong Kong Trade Development Council (HKTDC), ran successfully from 27 to 29 July. The threeday online event featured 22 thematic sessions where 34 industry experts from different sectors addressed participants. More than 25,000 viewers from 42 countries and regions joined the discussions alongside physical participation at five satellite conferences in Chongqing, Dalian, Hangzhou and Shenzhen in Mainland China and Jakarta in Indonesia. The three-day event generated nearly 140 one-on-one business matching meetings online, connecting global licensing players with potential partners to help them explore business opportunities.

– In recent years, manufacturers, retailers, edu-tainment companies and food and beverage businesses have been actively seeking collaborations with brands to add value to their products and services, while the range of brands seeking licensing collaborations has diversified from characters and animations to art, culture, corporates, collegiate and music properties. Organised by the Hong Kong Trade Development Council (HKTDC), the Asian Licensing Conference kicked off yesterday (6 January) with two plenary sessions focusing on the latest market trend and opportunities in the region through the lens of some of the industry’s top licensees and project owners. The experts shared their strategies for extending branding from daily products into intangible services to help create unique brand experiences.

Organised by the Hong Kong Trade Development Council (HKTDC), the HKTDC Hong Kong International Licensing Show and the Asian Licensing Conference serve not only as Asia’s flagship licensing events, but also as important platforms for global licensors and brands to explore new business opportunities. The 18th edition of the Licensing Show (6-8 January) and the ninth Licensing Conference (6-7 January) run in parallel at the Hong Kong Convention and Exhibition Centre, showcasing licensed products and services, sharing licensing success stories and bringing participants up to date on the latest market trends.

Organised by the Hong Kong Trade Development Council (HKTDC), the eighth edition of the Asian Licensing Conference kicked off yesterday (7 Jan) and runs for two days at the Hong Kong Convention and Exhibition Centre (HKCEC). The two plenary sessions on the first day of the event focused on the fast-growing Asia and Mainland China markets

近年國際品牌紛紛開拓「實景娛樂」業務，由建設及營運主題樂園，擴 展至購物、餐飲和娛樂等不同範疇，為消費者帶來創新獨特的體驗。由香港貿易發展局 (香港貿發局)主辦的亞洲授權業會議於昨天(1 月 8 日)開幕，其中主論壇(一)邀請了來自各 地的知名環球品牌代表剖析「實景娛樂」的授權策略與成功經驗。