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近年國際品牌紛紛開拓「實景娛樂」業務，由建設及營運主題樂園，擴
展至購物、餐飲和娛樂等不同範疇，為消費者帶來創新獨特的體驗。由香港貿易發展局
(香港貿發局)主辦的亞洲授權業會議於昨天(1 月 8 日)開幕，其中主論壇(一)邀請了來自各
地的知名環球品牌代表剖析「實景娛樂」的授權策略與成功經驗。


亞洲授權業會議匯聚行業領袖 剖析多元授權項目趨勢

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More than nine lives for this brand

Character brand became online sensation with cute animal looks

Local character Charging Buddies Take Fly at Licensing Show

Hong Kong’s tumblers wobble into Taiwan

Taiwanese cat characters promote culture overseas

Old Master Q-themed restaurant serves up unique experiences and licensing opportunities

Cute characters go global through Licensing Show

Japanese animated character pops out from greeting cards to the global market

Spreading Hong Kong’s can-do spirit through licensing

Sing Sing Rabbit reaches for stars

Local start-up brand soars to the international stage

From comic strips to shopping mall

Taiwanese enterprises tap the Chinese mainland, Hong Kong and Taiwan markets with popular characters

Second-generation toy and gift manufacturer finds business opportunity in licensing

Art Brand on Licensing Journey to Make Social Impact

Korean Cartoon Character Breaks into Asian Market by Brand Licensing

Japanese firm set to tap Asian markets with licensed brand CRAFTHOLIC

Hong Kong company opens ceramic mugs market in ASEAN through Thai and Japanese character licensing

Licensing Show brings business opportunity for Mobile Girl accessories

Van Gogh’s universal appeal brings endless licensing opportunities

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